Planner, Media Planning

Overview

As a Media Planner at Spark Foundry, your role is to support the team in the development of media plans that deliver on client objectives. You will be responsible for the implementation of plans from strategic development to execution. You will work closely with extended teams and vendors/partners to manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Responsibilities

Support in gathering and analyzing marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
Understand how to showcase consumer behaviours; how people think, behave, and make decisions, and how that relates both to the product being advertised and the media channels being used
Analyze media alternatives and support team leads in making multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans
Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents in partnership with vendors/partners and internal stakeholders
Utilization and knowledge of syndicated media, research, and other data resources
Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
Support in presenting plans to the client brand group, with assistance of Sr. Planner & Supervisor/Manager
Maintain strong relationships with media suppliers and stay abreast of market conditions
Work closely with external agency partners
Participation in account status meetings, both internal and external
Assist with development of POVs
Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete
Attendance and active participant in training sessions

Qualifications

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
1-2 years in Media Planning (or similar field)
Strong written and verbal communication and presentation skills
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrates critical thinking and problem solving abilities
Strong analytical abilities and proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional information

Salary

Transparency matters to us. The salary range for this position is $45-50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.