Sales Director

Role Overview
The Sales Director will own overall sales strategy and execution across Sun Home’s DTC and commercial channels. This is a leadership role combining hands-on sales leadership with strategic ownership of pipeline, team development, and channel expansion - reporting directly to the executive team and playing a key role in shaping Sun Home’s go-to-market strategy.

This is a full time leadership role, ideal for a strategic, entrepreneurial sales leader with a proven track record of scaling revenue across multiple channels in high-ticket consumer or B2B products, preferably in wellness, luxury goods, electronics, or home/outdoor categories.

Key Responsibilities
Multi-Channel Sales Sales Strategy & Growth

● Own and evolve Sun Home’s overall sales strategy across DTC and Commercial channels, including hospitality, corporate wellness, spas, gyms, real estate developers, and other B2B partners.

● Develop and execute channel-specific go-to-market plans that balance near-term revenue targets with long-term market positioning.

● Identify, build, and manage new commercial partnerships and distribution relationships to expand Sun Home’s footprint beyond DTC.

● Own the full sales cycle across channels: lead follow-up, consultation, proposal/negotiation (for commercial), closing, and post-sale relationship management.

● Monitor performance metrics across all channels and adjust strategy to hit revenue, margin, and channel-mix targets.

● Partner with the Director of Ecommerce & Digital Marketing to build and manage a multi-channel sales pipeline and forecasting process to support short- and long-term growth.

● Implement platforms, tools, and processes (CRM, sales enablement, reporting) to increase close rates and scale the sales function.

Team Leadership & Development

● Build, lead, and scale a multi-channel sales team, including inside Sales Advisors (DTC) and Business Development/Account Managers (Commercial).

● Recruit, hire, and onboard sales talent as the team grows across both channels.

● Develop playbooks, scripts, and best practices tailored to each channel to ensure consistent, high-quality execution.

● Provide ongoing coaching, performance management, and career development to elevate team capabilities.

● Lead by example in customer engagement, consultative selling, and closing technique across both consumer and commercial buyers.

● Coach and develop new Sales Managers and current Team Leads to strengthen their leadership, coaching, and performance-management capabilities, enabling them to effectively manage and elevate their teams.

Customer & Partner Engagement

● Serve as a trusted advisor to prospective DTC customers and commercial partners, educating them on Sun Home’s product benefits, features, and differentiators.

● Maintain a premium, high-touch experience across all channels that aligns with Sun Home’s luxury positioning.

● Collect and share customer and partner feedback to inform product, marketing, and CX strategy.

Collaboration & Reporting

● Partner closely with Marketing, Operations, Product, and CX Teams to align and lead flow, order fulfillment, and customer satisfaction across channels.

● Provide regular sales reporting, forecasts, and strategic insights to the Executive Team.

● Represent Sun Home at trade shows, industry events, and partner meetings to support pipeline growth across DTC and Commercial.

● Contribute to broader company strategy as a member of the extended Leadership Team.

Requirements
Qualifications
● 8+ years of sales leadership experience, including proven success driving both DTC and B2B/Commercial sales in high-ticket consumer goods. Wellness, fitness, luxury, electronics, or home/outdoor products preferred.

● Track record of building, leading, and scaling high-performing, multi-channel sales teams.

● Experience developing and closing commercial/wholesale partnerships in addition to consumer sales.

● Strong consultative and strategic selling skills, with the ability to close complex, multi-stakeholder deals.

● Deep understanding of DTC marketing funnels, lead generation, and conversation tactics, as well as B2B sales cycles.

● Excellent communication, negotiation, and relationship-building skills across broad consumer and enterprise audiences.

● Self-motivated, entrepreneurial, and comfortable operating at both strategic and hands-on execution levels.

● Full-time availability, with flexibility to travel for trade shows, partner meetings, and industry and company events.