Chief Marketing Officer (CMO) – B2B SaaS

We are seeking a strategic, data-driven Chief Marketing Officer (CMO) with proven B2B SaaS experience to lead our go-to-market strategy, brand positioning, demand-generation engine, product marketing, and customer lifecycle marketing.

The CMO will be accountable for building a scalable, revenue-focused marketing organization that creates qualified pipeline, improves conversion across the buyer journey, supports sales productivity, strengthens customer retention, and accelerates annual recurring revenue (ARR) growth.

This executive will define how the company reaches, converts, expands, and retains its ideal customer profile (ICP). The successful candidate has a demonstrated record of leading B2B SaaS marketing at a growth-stage or established software company and can connect strategy to measurable outcomes—including pipeline, revenue, customer acquisition cost (CAC), customer lifetime value (LTV), retention, and marketing return on investment.

The CMO will partner closely with the CEO, CRO, VP of Sales, Product, Customer Success, Finance, and Revenue Operations teams to ensure the company’s go-to-market strategy, messaging, marketing investments, sales execution, and customer experience are aligned around sustainable, efficient growth. B2B SaaS CMOs commonly own brand, demand generation, communications, growth, team development, and cross-functional revenue alignment.

Responsibilities:

• Develop and lead the company’s B2B SaaS marketing strategy, go-to-market plan, positioning, messaging, and demand-generation roadmap
• Own marketing’s contribution to revenue, including marketing-sourced pipeline, marketing-influenced pipeline, qualified leads, conversion rates, customer acquisition cost, and return on marketing investment
• Define and refine the ideal customer profile, buyer personas, buying committee, target segments, customer pain points, and differentiated value proposition
• Build scalable demand-generation programs across paid search, paid social, content marketing, SEO, webinars, events, partnerships, email marketing, outbound-sales support, and account-based marketing (ABM)
• Partner with Sales and Revenue Operations to establish funnel definitions, lead-scoring models, marketing and sales service-level agreements, pipeline reporting, attribution, and campaign-performance standards
• Lead B2B SaaS product marketing, including market research, competitive intelligence, product positioning, pricing and packaging input, launches, sales enablement, customer proof points, and competitive battlecards
• Improve website performance, conversion rate optimization, landing pages, organic search visibility, digital advertising efficiency, and lead-to-opportunity conversion
• Build and manage customer lifecycle marketing programs that support onboarding, product adoption, expansion revenue, cross-sell, upsell, renewals, customer advocacy, and retention
• Develop thought-leadership, content, customer-story, analyst-relations, public-relations, and brand programs that establish market credibility and category awareness
• Lead marketing operations, including CRM and marketing-automation strategy, data quality, segmentation, campaign measurement, attribution, workflow design, and performance dashboards
• Recruit, develop, mentor, and retain a high-performing marketing team across demand generation, product marketing, content, brand, growth, marketing operations, and lifecycle marketing
• Manage external agencies, consultants, technology vendors, media partners, and marketing budgets with accountability for performance and cost efficiency
• Present executive-level reporting on marketing performance, market opportunities, customer insights, budget allocation, pipeline health, revenue impact, and growth risks
• Continuously test, learn, and improve channel mix, messaging, audience segmentation, conversion paths, sales enablement, and customer engagement programs

Qualifications:

• 15+ years of progressive marketing experience, including senior leadership or executive-level responsibility in a B2B SaaS, software, technology, or subscription-based business
• 5+ years leading B2B marketing teams, growth teams, demand-generation functions, product-marketing teams, or integrated marketing organizations
• Proven track record of building and scaling a B2B SaaS demand-generation engine that delivers measurable pipeline, bookings, ARR growth, and improved marketing efficiency
• Deep experience with B2B SaaS go-to-market strategy, product marketing, positioning, messaging, demand generation, digital acquisition, account-based marketing, and sales enablement
• Demonstrated success working with Sales, Product, Customer Success, Finance, and Revenue Operations to improve full-funnel performance
• Strong understanding of SaaS business metrics, including ARR, MRR, pipeline, bookings, CAC, LTV, CAC payback period, conversion rate, churn, net revenue retention, gross revenue retention, expansion revenue, and marketing ROI
• Experience with B2B marketing technology and analytics platforms, such as CRM systems, marketing automation platforms, web analytics, attribution tools, customer-data platforms, and business-intelligence dashboards
• Experience managing multi-channel demand-generation programs, including paid media, SEO, content, email nurture, webinars, events, partnerships, ABM, and customer marketing
• Exceptional leadership, communication, strategic planning, financial analysis, and executive presentation skills
• Ability to balance long-term brand building with near-term pipeline creation and revenue accountability

Qualifications:

• Experience marketing enterprise SaaS, mid-market SaaS, vertical SaaS, cybersecurity, data, AI, cloud software, workflow software, fintech, HR technology, or a similar B2B technology category
• Experience in a high-growth, venture-backed, private-equity-backed, or scaling software environment
• Experience leading a company through a category-creation effort, major repositioning, new market entry, product launch, pricing change, or significant growth stage
• Experience supporting sales-led, product-led growth (PLG), partner-led, channel-led, or hybrid go-to-market models
• Experience with international go-to-market strategy or multi-segment SaaS customer acquisition
• Bachelor’s degree in marketing, business, communications, or a related discipline; MBA is a plus

Key Attributes

• Revenue-minded executive who treats marketing as a measurable growth function, not solely a brand function
• Strategic leader who can define a compelling market narrative and translate it into executable growth plans
• Analytical, highly accountable, and comfortable making investment decisions based on data
• Strong collaborator who can align Sales, Product, Customer Success, Finance, and Revenue Operations around shared goals
• Customer-focused leader with a deep understanding of B2B buying journeys and buying committees
• Hands-on builder who can develop teams, systems, processes, and operating rhythms as the company scales
• Clear, persuasive communicator who can influence executive stakeholders, customers, partners, and employees

Location: Remote, USA
Salary: $225K