Amazon Advertising Manager

Midtown NYC

Full time

Compensation: $110k-$130k

Schedule: Monday–Friday, 9 AM–5PM

Our client is a family-owned, fast-growing footwear brand, primarily women's, with men's and kids' products as well. Amazon is their largest channel, alongside Walmart, Target Plus, TikTok Shop, and their own Shopify site. They are looking for an experienced Amazon Advertising Lead to take ownership of their Amazon advertising program, sharpen execution, and raise the bar across the entire program.

You will work with the company's overseas team, which handles basic day-to-day campaign management, as well as existing automation and reporting tools. You will report directly to the CRO, who works closely on the Amazon account, providing a direct line to decision-making.

Responsibilities:

• Amazon advertising strategy and hands-on management across Sponsored Products, Sponsored Brands/Video, Sponsored Display/Video, and Sponsored TV
• Amazon DSP, currently run with an outside agency, and AMC for measurement and audience building
• Budget allocation between new product launches and established bestsellers
• Campaign and portfolio structure
• Keyword and competitive research
• Bidding, placements, dayparting, negative keywords, and search term work
• Target ACOS and TACOS by portfolio, product line, and individual style
• Directing the day-to-day execution team, in-house and/or offshore
• Daily, weekly, and monthly reporting to leadership on performance and on the changes being made

Qualifications:

• 1 to 5 years of hands-on Amazon advertising experience, with closer to 5 preferred
• Proven experience managing significant Amazon ad budgets, with the judgment to scale up spend
• Deep working knowledge of the Amazon ecosystem, including how listings, rank, reviews, price, and inventory move advertising results
• Comfortable being measured on TACOS, rank, and incremental sales, not only ACOS
• Able to make budget decisions independently and explain the reasoning behind them
• Agency background is welcome
• Must be able to work on-site in the Midtown office 5 days a week