Event Marketing Manager

Job description

About this Role We’re looking for an experienced Event Marketing Manager to lead Sage’s customer event marketing program. This role is responsible for developing and executing events that strengthen customer relationships, support account growth, and create meaningful opportunities for customers, prospects, and industry leaders to connect. From executive dinners and regional roundtables to customer appreciation events, Sage-owned experiences, and customer-hosted events, you’ll create memorable experiences that bring the Sage community together. Working alongside our Event Marketing Lead, who focuses on industry conferences and sales events, you’ll own the strategy and execution of customer-focused events that deepen relationships and support long-term growth. This role is ideal for someone who enjoys building exceptional event experiences from concept through execution. You’ll partner closely with Growth Marketing, Customer Success, Sales, Partnerships, and the Head of Operator Advocacy to develop an annual event strategy that supports customer engagement, executive networking, and business growth. Responsibilities Own and execute Sage’s customer event strategy, including executive roundtables, executive dinners, regional customer events, customer advisory experiences, and other relationship-building programs. Own the strategy and business outcomes for Sage’s flagship annual customer event, serving as the primary partner to the event production agency and internal stakeholders to deliver an exceptional attendee experience. Partner closely with Customer Success, Sales, Growth Marketing, and the Head of Operator Advocacy to develop attendee strategies, strengthen customer relationships, and maximize the business impact of every event. Lead all aspects of event execution, including venue sourcing, vendor management, contracts, budgets, registration, travel, communications, production, onsite logistics, and post-event follow-up. Collaborate with Growth Marketing and Marketing Operations to develop integrated promotional campaigns, registration strategies, and attendee communications that drive engagement before, during, and after each event. Measure event success through attendance, engagement, customer feedback, expansion influence, and overall business impact, using insights to optimize future event strategy and investments. Identify and launch new customer event formats and engagement opportunities that strengthen Sage’s brand, foster peer-to-peer connections, and create memorable customer experiences. Minimum Qualifications 5+ years of experience in event marketing, experiential marketing, field marketing, or B2B event management. Demonstrated experience planning and executing executive events, customer events, conferences, or strategic marketing programs from concept through execution. Strong project management skills with the ability to manage multiple events and priorities simultaneously. Experience managing event budgets, vendors, contracts, travel, timelines, and onsite production. Excellent communication and relationship-building skills with the ability to collaborate across Marketing, Sales, Customer Success, Executive Leadership, customers, and external partners. Highly organized with exceptional attention to detail and a proactive, solutions-oriented mindset. Comfortable balancing strategic planning with hands-on execution in a fast-paced environment. Willingness to travel approximately 25–35% throughout the year to support customer, company, and industry events. Preferred Qualifications Experience planning executive dinners, customer conferences, advisory councils, or regional event series. Background in B2B SaaS, healthcare, senior living, hospitality, or another relationship-driven industry. Experience partnering with Sales and Customer Success to support customer engagement and account growth. Strong analytical skills with experience measuring event performance and business outcomes. Passion for creating memorable experiences that foster lasting customer relationships.