Brand Marketing Associate

Who you’ll work for: The CIMA Group LLC

Our Culture:

Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

About the Role:

The Brand Ambassador supports marketing & sales by promoting all company and related subsidiary and affiliate company brands through a variety of customer and dispensary facing activities, helping to coordinate marketing activities, providing merchandising support and educating dispensaries and budtenders. The candidate must live in their territory and previous industry experience is preferred.

How you’ll make a difference (required duties and responsibilities):

Work with Regional and State Marketing and Sales team to schedule and provide regular presence in dispensaries.
Educate, Engage, and Inspire customers and dispensary staff as the face of our brands and related company brands with knowledgeable insights about our products, promotions, and through budtender trainings.
Schedule and attend customer and account appreciation events.
Initiate, coordinate, and participate in our brand and related company brands events including brand partner and foundation supported events.
Maintain and track display and swag stock levels and distribute to accounts, dispensary staff, and customers per direction.
Assist in collecting competitive information.
Effectively execute new launch materials and visual merchandising at store level.
Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
Produce layout plans for stores and maintain store shelves and inventory.
Promote our brand and related company brands to retail store personnel and consumers in a professional manner.
Build and maintain strong professional relationships with all in-store personnel.
Seek out and report new opportunities, areas for improvement, competitive information/activity, etc.
Update and submit weekly recaps and photos about time in field including store visits, events, budtender engagement, and visual displays.
Remain up to date with industry’s best practices.
Maximize customer interest and sales levels by displaying our products appropriately.

Supervisory Responsibility:

This position has no direct reports or supervisory responsibility.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Skills to be Successful (minimum qualifications):

Education & Experience:

Previous cannabis industry experience and/or related retail experience.
Previous customer service or event experience.
Degree in Marketing, Business, or a related field.
Previous brand ambassador experience.
Proven working experience in brand ambassadorship, marketing, or merchandising a plus.

Additional Qualifications:

Ability to build relationships and rapport with internal and external partners.
Excellent interpersonal and customer service skills.
High level of organization.
Excellent execution and follow-through.
Excellent writing skills.
Ability to be assertive, yet diplomatic.
Ability to work weekends and evenings.
A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
Up to date with the latest merchandising trends and best practices.
Commercial acumen and the ability to “decode” customers.

Schedule:

This job requires hours outside of "normal business hours." The scheduled hours will be primarily Tuesday-Saturday with some exceptions for events. Hours are part-time, will vary, but will be less than 30 hours per week. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.
This position is not exempt from overtime pay.