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Associate, Direct Activation

Location
Toronto, ON
Work type
Full Time · Hybrid
Posted
2026-09-01

Job description

Title: Assistant Media Buyer

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Overview

The Associate will work within the Investment team to help accomplish the effective delivery of buy recommendations and negotiations in broadcast and potentially digital media for assigned clients.

Key Accountabilities:

Enter buys into proprietary system (MediaOcean and Prisma) and maintain broadcast buys
Ongoing management and stewardship of campaigns
Assist with client financials such as budget reconciliation and budget management –resolve discrepancies with billing coordinators
Keep up to date on all communications with the Client Service Team including buy authorizations, tracking reports, buy changes, creative specifications etc.
Post campaigns and monitor campaign delivery
Generate campaign reports – including pre and post documents, Masterfiles
Use Mediacom Proprietary tool and other measurement software (Numeris)

Skills & Behaviours:

Strong written and verbal communication skills
Ability to learn quickly and multi-task
Must work collaboratively
Positive disposition with the ability to work under tight deadlines
Detail, accuracy and mathematical competency a must
Good working knowledge of Microsoft PowerPoint and Excel
Solid organizational skills
Driven desire to develop and excel in media career
Ability to balance assignments while maintaining a flexible approach
Education and Experience:

Internship in an agency is an asset.
College or University education will be an asset.
Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

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