Travel Product Content Specialist
- Location
- Toronto, CA
- Work type
- Full Time
- Posted
- 2026-08-31
Job description
Job Summary:
The Travel Product Content Specialist creates and curates the content that brings Kensington's product to life — itinerary and service-level copy, country guides, landing pages, and the imagery that pairs with all of it. Not just a copywriter: this role combines strong writing with a sharp eye for sourcing and curating brand-aligned imagery. Works regularly with AI tools to draft and iterate branded copy at pace, applying strong editorial judgment to make sure everything that ships sounds distinctly Kensington.
Key Responsibilities:
Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
Create content for landing pages, country guides, and other product-related assets as needed.
Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
Optimize content for search — visibility, engagement, and organic traffic across channels.
Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
Use performance data and market insight to keep content and offerings competitive.
Contribute to process improvements and communicate updates across teams.
Skills and Qualifications:
Exceptional writing and editorial skills.
Strong eye for imagery sourcing and curation, matched to brand standards.
Content creator/curator mindset.
Comfortable using AI tools daily to draft and iterate branded copy, with the judgment to know when output needs a human hand.
Luxury travel or hospitality background strongly preferred.
Experience with a CMS and digital asset management tools (e.g., Cloudinary).
Working knowledge of SEO fundamentals.
Impeccable attention to detail and content accuracy.
Proactive, collaborative, comfortable in a fast-paced environment.