Account Coordinator, Brand Marketing

ACCOUNT COORDINATOR, Brand Marketing Group

The ever-growing Brand Marketing team team has immediate openings for an entry-level role: Account Coordinator, focusing, in part, on food, fitness and CPG brands.

The AC is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on 2-3 consumer brands, focusing on PR programs that include earned media storytelling, influencer programming, and bold creative platforms.

Media Relations

Capture the attention of earned media by building media lists using resources such as Cision and Muckrack
Help craft pitches
Monitor for client, competitor and industry coverage
Conduct in depth media research and manual audits of media coverage; synthesize and recap findings for teams
Conduct media outreach and secure coverage
Begin to form relationships with key media contacts

Influencer Programming

Build influencer rosters
Support content review process
Collect and report back-end creator metrics
Pitch influencers on earned coverage

Project Management

Serve as coordinator of your team, schedule internal/client calls
Set call agendas and share comprehensive recaps
Organize client folders and databases on a regular basis
Oversee brand samples and track inventory (if applicable)
Coordinate deliveries to media and influencers
Coordinate team/client meeting details (check in, meals, etc.)
Support client events and mailers

Measurement & Merchandising

Manage media coverage reports and tracking documents
Provide ongoing monitoring for client and competitor coverage
Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)

QUALIFICATIONS

Bachelor’s degree or equivalent
0-1 years of experience (internships included)
Strong writing and verbal communication skills
Team player demonstrating a positive and flexible attitude
Proactive, vocal and curious mindset
Ability to work independently and collaboratively in a team environment
Ability to multitask and meet deadlines in a fast paced environment
Strong attention to detail
On the pulse of pop culture, trends, entertainment, and news