Marketing Web Developer

About the role:

We’re looking for a Marketing Web Developer to join our team. Reporting to the Marketing Director and working closely with our Marketing and Creative teams, you’ll own the management and optimization of our website, keeping it secure, accessible, and user-friendly while growing our visibility across search and emerging AI search channels. You’ll own the full lifecycle of web pages and projects, from brief to launch, formulating web solutions that meet business goals and create engaging, user-friendly experiences. This role is perfect for someone who thrives at the intersection of technical execution and creative strategy, and offers the opportunity to leverage your technical expertise, creative insight, and strategic thinking to drive the success of our digital presence - all while contributing to a mission-driven organization that helps children with special needs.

To stay connected, all employees commit to being available on-camera during our Core Working Hours (Monday - Friday, 12 - 5 p.m. ET) with standard business hours of 9 a.m. - 6 p.m. in your local time zone. For this role, up to 10% travel may be required to help you connect in-person in a meaningful way.

What will you do at Presence:
Website Management & Development

Own our WordPress website, including day-to-day operations, technical troubleshooting, and monthly maintenance
Use website analytics to identify opportunities and implement UI/UX improvements that enhance accessibility, performance, and engagement.
Work closely with the creative team during design discussions, offering technical guidance on feasibility, best practices, and adherence to global systems and standards.
Translate Figma design systems and prototypes into responsive, production-ready builds
Implement responsive design to ensure consistency and usability across devices and screen sizes.
Integrate third-party tools, APIs, and analytics tracking in partnership with cross-functional teams.

Website Project Management

Own website projects end-to-end, from brief support through launch, with clear success metrics, stakeholder alignment, and QA along the way.
Support larger project-based initiatives such as website migrations or redesigns, in collaboration with the Marketing Director and other stakeholders.

AEO / SEO / GEO & Reporting Strategy

Drive AEO / SEO / GEO strategy, expanding search and AI citation presence across channels, closing content gaps through research and audits, and implementing on-page best practices such as meta tags, headings, and structured data markup.
Conduct keyword research and analysis to improve website visibility and search rankings.
Partner with the content team to provide insights and recommendations for website content aligned with optimization strategies.
Build automated reporting on web and search performance, monitor key metrics, and present insights and recommendations

What we are looking for:

5+ years building and maintaining production websites, with substantial WordPress experience
Strong hands-on Elementor (or comparable page builder) skill, plus solid HTML, CSS, and JavaScript
PHP and custom WordPress theme or plugin development
Git and modern development workflows, ideally on WP Engine
REST APIs and third-party integrations
GA4 and Google Tag Manager (including event and data layer configuration) or similar tools for measuring and improving web and marketing performance
Ability to build reports and dashboards, and clearly communicate findings and recommendations to non-technical stakeholders
In-depth SEO knowledge and a track record of successful strategies, including AEO/GEO and AI search visibility
Practical WCAG 2.2 knowledge and sound judgment about handling sensitive data
Experience owning a production system as the responsible party, with clear patching and access practices
Strong eye for design detail and consistency, with the ability to translate a Figma design file or system into a polished, on-brand page
Self-directed, with strong prioritization across multiple projects
Clear, proactive communication, comfortable taking remote direction from the Marketing Director and collaborating across teams
Strong analytical and problem-solving skills with a proactive approach to technical challenges

What else you might bring:

K-12, healthcare, or another regulated environment
A migration or replatform under your belt
CI/CD, A/B testing and experimentation

What will help you succeed here:

Our team is committed to shared principles of inclusivity. We engage with all stakeholders in a spirit of listening, learning, and broadening our perspectives.
We commit to a growth mindset. We don’t use energy to explain why something can’t be done; we figure out how to make it happen.
We are mission-driven. Our work helps more children with special needs receive the necessary support. We believe that our work is essential, meaningful, and urgent.
We believe in data-driven decision-making, measuring outcomes, and iterative improvement.
You seek creative, effective solutions and persist beyond the first answer to find what truly works
You deliver high-quality work on time, and you proactively seek support or guidance when challenges arise