Director of Direct Audience

This role is based in New York and reports to the Head of Audience Strategy.

You will:

Develop and implement a newsroom-wide strategy for how we connect directly with audiences, prioritizing initiatives that drive loyalty, habit and community.

Dynamically lead and motivate a team of newsletter editors, writers, community producers and moderators, setting a standard of high performance while encouraging creativity, experimentation and professional development.

Translate our goals into actionable, measurable plans to drive growth, deepen engagement and improve subscriber retention, and evangelize those goals across the organization.

Champion a culture of audience-first, data-driven decision-making, using audience feedback to continually iterate on our tactics.

Transform the reader experience by empowering and guiding our journalists as they interact with subscribers in comments, Live Q&As and off-platform spaces.

Ensure a premium, cohesive experience across all of our flagship and personality-led newsletters.

Collaborate with content strategy, product, social, multimedia and live journalism teams to seamlessly extend our direct relationships and community-building efforts both on- and off-platform.

Relentlessly advocate for the reader, ensuring every direct interaction delivers the expertise and value expected of the Journal.

You have:

10+ years of experience in digital media with expertise in building communities and relationships between newsrooms and audiences.

A proven talent for leading, motivating and developing high-performing teams that drive substantial audience growth and subscriber loyalty.

Exceptional strategic thinking with the ability to identify growth opportunities and build measurable plans to turn them into reality.

Experience analyzing data to make decisions, and translating that data into a broader narrative.

A deep understanding of the shifting media landscape.

A self-starter mentality, a flexible, can-do attitude and a passion for connecting with audiences.

Excellent communication skills, both written and verbal, and a demonstrated track record of influencing senior stakeholders.

The ability to build trust and collaboration across multiple teams.