Marketing Manager – Assurance Services

Your Opportunity

We are looking for a Marketing Manager to lead and execute our Assurance Services marketing strategy across Canada.

You will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You replacement opportunity will allow you to work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

Key Responsibilities

Develop and execute integrated marketing campaigns that support the Assurance Services strategy and growth objectives.
Establish and maintain trusted advisor relationships with Assurance Services leadership and related stakeholders.
Use a proactive approach to influence and advise leadership on marketing strategy and plans, and recommending marketing solutions aligned with business priorities.
Leverage market and client insights, campaign performance and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions.
Plan, oversee, execute and evaluate integrated marketing programs across various channels and marketing tactics to drive full-funnel outcomes for target audiences.
Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm's reputation and market position.
Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases.
Ensure operational excellence through alignment on best practices, budget and invoice management, effective project management, stakeholder management, and tech-enabled processes.

How do we define success for your role?

You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration
You understand your clients' industry, challenges, and opportunities; clients describe you as positive, professional, collaborative, and someone who delivers high-quality work
You identify, recommend, and are focused on effective service delivery to your clients
You share in an inclusive and engaging work environment that develops, retains, and attracts talent
You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
You grow your expertise through learning and professional development

Your Experience and Education

University Degree in related subject
3-5 years of marketing experience at the manager (or equivalent) level
B2B/professional services knowledge and/or experience is an asset
Proven track record of building and executing successful marketing plans and campaigns
Proven track record of delivering on marketing KPIs and achieving full funnel results
Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
Excellent communication, stakeholder management, and interpersonal skills
Strong project management and digital skills
Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines