Marketing Manager, Manifest

Role Overview

Manifest is a major event for the supply chain and logistics ecosystem, bringing together senior decision-makers, brands, retailers, manufacturers, logistics providers, technology companies, startups, and investors.

The Senior Marketing Manager, Manifest will be responsible for delivering hands-on marketing activity that generates qualified leads, builds pipeline, and drives revenue for Manifest’s sponsorship and exhibition sales.

This role is focused on generating demand from companies interested in sponsoring or exhibiting at Manifest, supporting the sales team with effective campaigns and content, and using data to improve lead quality and conversion.

Key Responsibilities
Plan and deliver SPEX marketing campaigns across email, LinkedIn, paid social, web, content, and database marketing
Generate qualified sponsorship and exhibition leads for the Manifest sales team
Build targeted campaigns for priority accounts, sectors, and audience segments agreed upon with Sales and Event Leadership
Write and coordinate campaign copy, including emails, landing pages, paid social content, newsletters, and sales-support materials
Manage campaign timelines, audience selections, asset requirements, approvals, and delivery
Support key sales phases, including launch, rebooking, rate increases, and final sales pushes
Create and maintain sales-enablement materials, including one-pagers, email templates, objection-handling points, case studies, and prospectus copy
Work closely with Sales to understand pipeline gaps, lead quality, objections, and priority opportunities
Track campaign performance, including leads, sales-accepted leads, opportunities, pipeline, and revenue influence
Use CRM, marketing automation, and analytics tools to report on performance and recommend improvements
Support accurate campaign tracking, list building, lead routing, and source attribution
Coordinate with Design, Web, Content, Data, and Operations teams to deliver campaigns accurately and on schedule

Key Measures of Success
Qualified sponsorship and exhibition leads generated
Sales-accepted leads delivered to the sales team
Lead-to-opportunity conversion
Pipeline and revenue influenced by marketing activity
Campaign performance across email, web, LinkedIn, paid media, and content
Quality and timeliness of campaign delivery
Effectiveness of sales-enablement materials
Strength of collaboration between Marketing and Sales

Skills and Experience
Experience in B2B marketing, demand generation, commercial marketing, or event marketing
Strong hands-on campaign-delivery experience
Experience with digital marketing channels and tools, including paid social, email, web, and analytics
Strong copywriting skills, particularly for lead-generation and sales-focused campaigns
Comfortable using CRM and marketing automation platforms
Able to build targeted audiences, manage campaign data, and interpret performance reports
Strong project-management skills and attention to detail
Confident working closely with sales teams
Commercially minded, practical, and delivery-focused

Desirable Experience
Experience in events, exhibitions, media, technology, SaaS, or B2B communities
Experience marketing to sponsors, exhibitors, vendors, or commercial partners
Experience using HubSpot, Salesforce, Dynamics, Pardot, Marketo, or similar platforms
Understanding of sponsorship packages, exhibition sales, and event-revenue models

Summary

The Senior Marketing Manager for Manifest is a hands-on commercial marketing role focused on generating qualified sponsor and exhibitor leads, supporting sales conversion, and increasing Marketing’s contribution to revenue.