Growth Marketing Lead

Responsibilities
Own the full acquisition funnel, from first touch to activated account, across paid, organic, lifecycle, and product-led channels.
Design and run experiments end to end: form the hypothesis, ship the test, read the data, and decide what scales.
Build the self-serve growth motion, turning free signups into active teams and active teams into company-wide adoption.
Partner with Product and Engineering to instrument the funnel, close the loop on what's working, and put the repeatable parts on autopilot.
Own positioning and messaging in-market, translating a technical product into language operators immediately understand.
Build the content and lifecycle engine (the sequences, the playbooks, the campaigns) that keeps compounding after you ship it.
Report on the metrics that matter (CAC, activation, retention, payback) and make the calls on where the next dollar and hour go.

Skills
A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
Strong instincts for positioning and message, with the writing to back them up.
Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.

Your Past Experience
Note: we consider applicants of all backgrounds. The below is simply a list of useful experiences. If you are excited about what we're building but don't meet some of the criteria below, please don't let that discourage you from applying!

5+ years in growth, performance, or product marketing, ideally at an early-stage startup.
Demonstrated ownership of a funnel or channel with real numbers behind it.
Experience building a self-serve or product-led growth motion is a strong plus.
Comfort with the modern growth stack: analytics, lifecycle/CRM, and experimentation tooling.
Good to have: experience marketing a technical or developer-facing product, or launching a new category.