VP, Content Strategy

The Role
The Vice President, Content will lead the strategic vision, development, and execution of all league content across owned and paid platforms, including social, video, editorial. This role is responsible for building a distinctive, fan-first content ecosystem that drives engagement, grows audience reach, and elevates the league’s brand voice.

This leader will oversee long- and short-form content production, ensuring alignment with marketing priorities and seamless integration with commercial partnerships. This individual will work closely with leaders across marketing, comms, partnerships and digital to ensure content distribution and amplification both maximizes reach and honors brand development. The VP, Content will also establish clear performance frameworks to measure success, optimize content strategy, and expand reach among emerging and next-generation audiences.

We are looking for a visionary leader who can build and scale a dynamic, social-first content engine across priority platforms to transform league storytelling and expand our global fanbase.

What You Will Own & Drive
Content & Social Media Strategy
Define and execute a comprehensive content strategy across all platforms and channels, owned and paid (e.g., website and apps, social,, video, emerging channels, influencer/creator amplification)
Establish and maintain a consistent, authentic, and differentiated league voice across all output
Partner closely with Marketing to align content calendar with campaigns, tentpole moments, and season priorities to meet business goals and accelerate growth
Develop an approach to strategically distribute and commercialize content
Ensure content reflects the league’s values, players, clubs, and fan communities
Support club social and content teams.
Content Production & Distribution
Oversee end-to-end production of long-form, short-form, and real-time content, including match coverage, storytelling, and original programming
Partner closely with league broadcast/streaming media partners to drive greater content collaboration, distribution, and amplification
Develop content themes and franchises; custom and partner content
Lead editorial planning, content calendars, and platform-specific strategies
Drive innovation in formats, leveraging trends, new platforms, and evolving fan consumption behaviors
Ensure high-quality, scalable production workflows across internal teams and external partners

Partnership Integration

Collaborate with Partnership/Commercial teams to integrate sponsored authentically into organic content.
Ensure delivery of partner commitments through compelling, on-brand content executions
Balance commercial objectives with fan-first storytelling and editorial integrity
Lead strategic partnerships with social media platforms (including YouTube) to drive audience growth, content distribution, and monetization opportunities across league channels
Audience Growth & Engagement
Identify and execute strategies to grow and engage diverse and emerging audiences
Leverage cultural moments, player narratives, and community-driven storytelling to expand reach
Optimize content for platform-specific algorithms and consumption patterns
Utilize influencer/creator channels to amplify messages and reach new audiences
Performance & Insights
Define KPIs and success metrics across platforms (audience segments, engagement, reach, growth, conversion, etc.)
Build reporting frameworks and dashboards to track content performance and return on efforts
Use data and insights to continuously refine strategy and inform decision-making
Partner with analytics team to better understand fan behavior and content impact
Leadership & Team Development
Lead and scale a high-performing, creative content team across social, video, and editorial
Foster a culture of innovation, experimentation, collaboration, and accountability
Manage external agencies, production partners, and freelancers as needed
Establish clear processes, workflows, and governance to ensure efficiency and consistency

What You Will Bring
Core Qualifications
15+ years of experience in content strategy; sports, media, or entertainment experience a strong plus, but not required
Proven track record of building and scaling high-performing, growth-driving content platforms and teams
Deep understanding of social media platforms, creator/influencer ecosystem, digital trends, and audience development strategies
Experience with SEO, GEO and AI tools that support efficiency.
Experience integrating brand partnerships into content in a way that balances commercialization opportunities with brand authenticity and audience growth goals
Strong analytical mindset with experience using data to drive decisions
Exceptional storytelling instincts and editorial judgment
Experience working in a fast-paced, high-growth environment
Needs to be a strategic operator and demonstrates a 'player/coach' mentality