Digital Marketing Manager/CMO

About the Role
We are looking for an ambitious Digital Marketing Manager / Growth Lead, with the potential to grow into Chief Marketing Officer (CMO) as VAMOS scales internationally.

This is predominantly a B2B SaaS growth and marketing role.

Your primary objective will be to generate awareness, leads, demos and ultimately customers for VAMOS across transportation markets around the world.

You will be responsible for developing and executing the marketing strategy to reach:

Taxi companies
Fleet operators
Taxi associations
Cooperatives
Transportation businesses
Hotels and resorts
Tour operators
Travel agencies
Destination partners
Tourism organisations
You will work directly with the CEO, a 2x founder with two successful exits, to develop and execute VAMOS's go-to-market strategy.

The initial focus will be expanding VAMOS across island and tourism destinations, followed by larger mainland transportation markets.

This is a hands-on growth role. We are looking for someone who can build the strategy, execute campaigns, generate qualified opportunities and create a repeatable acquisition engine that can be scaled internationally.

What You'll Do
B2B SaaS Growth
Develop and execute VAMOS's global B2B marketing and customer acquisition strategy.

Generate qualified leads for:

Taxi companies
Large fleet operators
Taxi associations
Cooperatives
Local transportation networks
Destination transportation providers
Build scalable acquisition funnels designed to turn prospects into demos, trials and paying SaaS customers.

International Market Expansion
Help identify and launch VAMOS into new island destinations, cities and territories.

Create repeatable market-entry and lead-generation playbooks that can be deployed across multiple countries.

Research new markets and identify operators that are losing market share to Uber, Lyft and other multinational platforms.

Develop campaigns positioning VAMOS as the technology that allows those businesses to digitise, modernise and compete.

Digital Marketing
Plan, launch and optimise campaigns across:

SEO
Google Ads
LinkedIn
Paid social
PPC
Email marketing
Content marketing
CRM
Marketing automation
Retargeting
Landing pages
Lead nurturing
Own campaign performance from initial targeting through to qualified opportunity generation.

Lead Generation & Growth Hacking
Build scalable B2B lead-generation systems.

Identify and test new acquisition channels capable of reaching transportation businesses internationally.

Use modern automation and AI-enabled marketing tools where appropriate to improve prospecting, campaign execution and lead nurturing.

Develop outbound and inbound strategies capable of continuously generating new opportunities for the sales pipeline.

Product & SaaS Marketing
Own the positioning and communication of VAMOS's SaaS products.

Translate product functionality into clear commercial benefits for taxi operators:

Lower costs. More bookings. Higher profits. Better technology. More control.

Develop:

Product messaging
Sales collateral
Landing pages
Case studies
Email campaigns
Product launch campaigns
Demo acquisition funnels
Customer onboarding campaigns
Work closely with product and sales to ensure marketing directly supports revenue generation.

Partnerships
Develop marketing strategies targeting organisations capable of accelerating VAMOS's growth, including:

Hotels
Resorts
Tourism boards
Travel agencies
Tour operators
Airports
Cruise operators
Hospitality groups
Destination management companies
Create partnership campaigns that connect local transportation providers with tourism demand.

Brand & Communications
Develop VAMOS into a recognised international mobility technology brand.

Own:

Brand positioning
Messaging
Content strategy
Communications
PR
Social media
Thought leadership
Industry positioning
Build the narrative around VAMOS's core mission:

Helping local taxis compete with market giants, using technology to reduce costs, increase profits and win market share.

And our longer-term vision:

Building the technology infrastructure for the future of electric and autonomous urban mobility.

Commercial Growth
Work closely with the CEO and sales function to align marketing activity with commercial targets.

Set and monitor KPIs including:

Qualified leads
Cost per lead
Demo requests
Pipeline generated
Customer acquisition cost
Conversion rates
SaaS subscriptions
Monthly recurring revenue
Customer retention
Marketing at VAMOS is expected to be commercially accountable and directly connected to revenue.

Build the Marketing Function
As VAMOS grows, you will have the opportunity to build and lead your own marketing organisation.

You will establish the systems, processes, technology stack and team required to support international expansion.

For the right candidate, there is a clear pathway towards:

Head of Growth → VP Marketing → Chief Marketing Officer

What You'll Need
5+ years of experience in Digital Marketing, Growth Marketing or Growth Hacking
Strong B2B SaaS marketing experience
Proven experience generating qualified B2B leads
Experience building and optimising digital acquisition funnels
SEO, PPC, paid social, email and CRM experience
Strong knowledge of marketing automation
Experience marketing SaaS products or technology platforms
Experience supporting sales teams with pipeline generation
Strong analytical understanding of CAC, LTV, conversion and MRR
Experience launching products or entering new markets
Ability to set, track and deliver against KPIs
Excellent written and verbal communication skills
Entrepreneurial and highly execution-focused mindset
Experience within transportation, mobility, travel technology, SaaS or marketplaces would be particularly valuable.

Bonus Points
We would especially like to hear from candidates with experience in:

B2B SaaS
Mobility technology
Transportation
Taxi or fleet management technology
Uber/Lyft-related markets
Travel technology
Destination marketing
Hospitality
Marketplaces
CRM and marketing automation
International market launches
AI-enabled marketing tools
Growth hacking
Partner marketing
Experience scaling a SaaS platform across multiple international markets would be a major advantage.

Compensation & Opportunity
Equity
1–10% equity in VAMOS through the company's vested equity schedule, depending on experience, seniority and contribution.

VAMOS currently has a $5.5 million valuation.

Additional performance-based equity may also be available against agreed growth and revenue milestones.

Salary
Target salary of approximately $60,000–$120,000+, depending on experience and role scope.

Please note: VAMOS is currently in an early-stage growth phase. Salary and employee benefits will commence following sufficient banked revenues and/or the company's next capital raise.

Candidates should therefore be comfortable joining an entrepreneurial startup environment where the initial compensation package includes meaningful equity and transitions towards full salary as the company scales.

Career Progression
For the right candidate, this role offers a genuine opportunity to progress into senior leadership:

Digital Marketing Manager / Head of Growth → VP Marketing → Chief Marketing Officer

You will have the opportunity to build the marketing function and ultimately your own team.