Lifecycle Marketing Lead

About the Role:
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite Monday through Thursday.

Key Responsibilities:
Lead and execute lifecycle strategy for active traders, optimizing for first-time investments and multi-product adoption.
Own the strategy, messaging, and technical success of all active trader messaging.
Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

What We’re Looking For:
4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
Expertise in lifecycle marketing tools, preferably Braze
Comfortable writing HTML, CSS, and Liquid or similar templating language
SQL, JSON, and webhook expertise a bonus
Excellent writing skills and deep knowledge of email design best practices
Experience running successful A/B tests optimizing new user conversion.
Strong understanding of attribution models, incrementality testing, and marketing analytics.
Proven ability to optimize funnel conversion, retention, user engagement, and LTV
Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
Strong analytical skills, comfortable making data-driven decisions.
A proactive and entrepreneurial mindset, with a passion for testing and learning.
Strong preference for candidates with experience in fintech.