Digital Advertising Analyst

What you will be responsible for
Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
Helping onboard new customers with a proposed digital advertising strategy.
Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
Resolving and implementing budget recommendations and giving performance feedback by request.
Acting as an internal resource to help provide insights on campaign performance
Training Customer Success Managers and clients on our dashboard capabilities.
Collaborating with Product to give feedback on common client concerns or requests.
Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.
Conducting thorough troubleshooting to diagnose and resolve DigAd issues promptly.
Leveraging advanced data analytics tools and techniques to derive actionable insights from campaign performance data.
Identifying trends, patterns, and opportunities for optimization across accounts, providing recommendations to enhance campaign effectiveness.

Requirements
3+ years working in the automotive, SaaS, and advertising space.
2+ years experience with ad tech platforms
Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
Excellent troubleshooting skills
Positive approach to all situations and the ability to self-solve.
Bachelor's degree in marketing or work equivalent required.
Google Ad certification required.
Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.
Regular, reliable attendance and punctuality are essential functions of the job to ensure consistent workflow and communication.