Global Social Listening & Insights Manager

ABOUT THE ROLE

The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock opportunities for AB InBev and our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, as well as gathering consumer and category insights, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.

Key Accountabilities of Position
Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
Category Analysis: Alongside traditional Insights team, monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

REQUIRED SKILLS

Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field

Technical

Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
Proficiency with traditional media/PR tracking tools (i.e. Cision, TalkWalker, Meltwater)
Strong data interpretation and visualization skills
Experience with advertising and creative campaign measurement
Soft:

Strong analytical and critical-thinking abilities
Strong storytelling and presentation skills with C-Suite level stakeholders
Deep fluency in today’s culture and shifting media behaviors
Ability to communicate data-driven insights
Curiosity and adaptability to navigate fast-evolving digital landscape
Collaborative mindset with ability to work across functions