Advertising and Paid Media Strategy & Planning Specialist

Work You'll Do

Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.
Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.
Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.
Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.
Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.
Review campaign performance and develop insights and recommendations to improve results and inform future planning.
Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.
Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.
Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members.

Successful Candidates Should Possess

Strong understanding of paid media strategy, planning, activation, and performance measurement.
Ability to manage multiple projects and priorities in a fast-paced environment.
Strong project management and organizational skills.
Strong written and verbal communication skills.
Ability to analyze campaign performance and translate findings into actionable recommendations.
Experience presenting ideas, providing rationale, and making recommendations to leaders and their teams.
A collaborative and proactive mindset with a focus on continuous improvement.
Ability to work independently with minimal supervision in a virtual team environment.

Required Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.
3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.
Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.
Experience working with internal stakeholders, marketing teams, agencies, or media partners.
Experience working in a matrixed organization or agency environment.
Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.
Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.
Limited immigration sponsorship may be available.

Preferred Qualifications

Agency, media agency, publisher, or in-house paid media experience.
Experience with LinkedIn paid media, ABM/OBM or account-based marketing programs.
Experience supporting audience targeting, segmentation, media planning, optimization, and reporting.
Experience with Workfront or similar project management tools.
Familiarity with media buying processes, agency workflows, and campaign delivery operations.
Familiarity with paid media measurement, campaign tracking, dashboards, and performance reporting.