Principal CRO and Web Analyst

What You’ll Do:

Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap
Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns
Translate insights into clear recommendations, prioritization frameworks, and experimentation plans
Define and scale Datadog’s web experimentation program, including testing strategy, methodology, and best practices
Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives
Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership

Who You Are:

You have 10+ years of professional experience, including 6–8 years in conversion rate optimization, web analytics, experimentation, or a related field
You have strong analytical and problem-solving skills, with the ability to turn data into clear narratives and decisions
You have experience with user behavior data, funnel reporting, audience segmentation, and testing methodologies
You have experience with analytics and experimentation tools such as GA4, Metabase, Datadog Digital Experience tools, VWO, or similar platforms
You are comfortable influencing cross-functional teams and senior stakeholders, guiding prioritization and investment decisions using data
You bring strong attention to detail and high standards for data accuracy, instrumentation, and measurement integrity