TikTok Shop Channel Manager

As social commerce continues to evolve, our client is expanding its TikTok Shop and affiliate marketing capabilities and is seeking an experienced TikTok Shop Channel Manager to help lead this initiative.

This role will be responsible for managing and growing TikTok Shop channels across multiple brands while helping build and scale a newly expanded affiliate and creator marketing offering.

The ideal candidate combines hands-on TikTok Shop expertise with strong project management, relationship-building, and growth strategy skills.

Responsibilities:

Own and manage TikTok Shop strategy and execution across a portfolio of many different brands
Oversee storefront setup, product listings, promotions, shop health, catalog management, and overall channel performance
Develop and execute growth strategies designed to increase visibility, engagement, conversion rates, and revenue
Help build and scale affiliate and creator marketing programs across multiple brands
Identify, recruit, onboard, and manage affiliate and creator relationships that drive awareness, traffic, and sales
Coordinate campaigns, partnerships, deliverables, and timelines across multiple stakeholders
Serve as the primary point of contact for TikTok Shop initiatives, ensuring alignment between clients, creators, affiliates, and internal teams
Monitor performance metrics including GMV, conversion rates, affiliate contribution, product performance, and overall shop health
Analyze campaign results and provide actionable recommendations to improve outcomes
Manage multiple brands, campaigns, and priorities simultaneously while maintaining exceptional attention to detail
Stay current on TikTok Shop updates, platform features, creator trends, algorithm changes, and social commerce best practices
Collaborate with internal teams to identify new opportunities for growth, product launches, promotions, and creator partnerships
Requirements:

Hands-on experience managing TikTok Shop channels, Seller Center operations, and platform growth initiatives
Strong understanding of TikTok's ecosystem, culture, and how content influences purchasing behavior
Proven success growing TikTok Shop sales, social commerce channels, or affiliate marketing programs
Experience recruiting, managing, and scaling affiliate, creator, or influencer partnerships
Exceptional project management skills and the ability to manage multiple brands and initiatives simultaneously
Strong analytical skills with the ability to interpret performance data and develop actionable growth strategies
Experience managing campaigns from planning and execution through reporting and optimization
Excellent communication and relationship-management skills
Highly organized, proactive, and capable of working independently in a fast-paced environment
Experience within e-commerce, marketplace management, affiliate marketing, influencer marketing, or social commerce
Preferred Qualifications
Experience working with Amazon, Walmart Marketplace, Shopify, or other e-commerce channels is a plus
Experience managing multiple brands or client accounts simultaneously
Familiarity with creator marketplaces, affiliate management platforms, and influencer outreach tools
Understanding of paid social strategies and how they complement affiliate and organic TikTok Shop growth
Agency experience is a plus.