Senior Analyst, Marketing Operations

Overview

As a Marketing Operations Senior Analyst, you’ll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You’ll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.

Responsibilities

Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
Coordinating cross-channel execution, including email, direct mail, SMS, and mobile messaging
Assessing data availability against project needs in order to determine operational requirements
Performing list and data management within various marketing automation technology platforms
Creating test lists and test cases; conducting QC of test cases and live data
Exploring and identifying opportunities to use automation and AI to enable personalization and drive efficiency in our process
Creating and reviewing detailed data processing specifications for vendors and client IT organizations
Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations
Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
Working with cross-capability teams to bring a technical and operational point of view to projects

Qualifications

2 to 4 years of experience in a direct marketing environment with data-oriented responsibility
Knowledge of email channel execution and journey orchestration. Experience with mobile messaging (SMS, mobile push, app inbox) is preferred
Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
Familiarity with the digital marketing environment and marketing technology landscape
Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Salesforce Marketing Cloud and AMPscript is strongly preferred.
Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
Demonstrated aptitude and interest in process management to create workflow and campaign execution efficiencies
Detail oriented, organized, and a master multi-tasker
Strong written and communication skills – you’re articulate and poised
Excellent project management skills – you keep pace in a fast-moving environment
Ability to work independently and within large cross departmental teams
Proficient with Microsoft business applications (Word, Excel, PowerPoint)