Marketing Communications Associate

MAIN FUNCTION:

Develop and manage the execution of marketing, advertising and promotional activities and campaigns for our markets, brands and product categories.

QUALIFICATIONS:

Bachelor’s Degree or equivalent in Marketing or Communications.
2-4 years of experience in marketing, advertising, or related field.
Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff.
Excellent oral and written communication skills.
Strong organizational and follow-up skills with attention to detail.
Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
Conceptual thinking skills. Interpersonal skills. Planning skills.
Project management skills. Knowledge of Asana or other project management tool a plus.
Creativity and a proactive mindset for generating new ideas and marketing strategies.
Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
Strong MS Office skills.
Experience with CRM systems like HubSpot or Microsoft Dynamics.
Knowledge of content management systems like WordPress or similar platforms.
Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus.
Experience working in sales-driven marketing environments where product launches are frequent.
Knowledge of SEO and digital marketing best practices.
Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.

KEY RELATIONSHIPS:

All PNY staff members
Vendors, Customers and Partners

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
Assist in advertising campaigns across customer-facing platforms.
Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
Help implement and adjust multi-channel marketing strategies to promote the brand and products.
Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
Assist in creating targeted advertising copy/content for specific markets or products.
Help distribute promotional content across various media channels.
Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
Coordinate with the PR agency to ensure maximum brand exposure.
Maintain the product launch calendar for new items.
Plan and manage the digital newsletter, balancing educational and sales-focused content.
Assist in producing promotional materials like flyers, billboards, banners, and digital content.
Act as a liaison between the company and external organizations for advertising and promotions.
Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
Assist in other areas, as assigned.

COMPENSATION:

The base salary range for this position is $50,000.00 to $60,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.