Social Media Manager

🎯 THE ROLE
We are hiring a Social Media Manager to own our always-on presence across every channel: Instagram, TikTok, LinkedIn, Facebook, and YouTube. You will run the calendar, post consistently, manage the community in the comments and DMs, and, most importantly, make content that is genuinely good enough to stop a thumb.

You will work with brand (who sets the voice), the graphic designer (assets), and the events and community teams (a firehose of real moments to capture). This is a creator role as much as a manager role: you should be comfortable pulling out a phone, shooting, and cutting something great yourself. Bold ideas are welcome and expected—a recurring series starring our providers, a trend we hijack in an hour, a video that makes autism care feel warm and human instead of clinical.

🚧 WHAT YOU'LL DO
Own the channels:

Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube

Tailor content to each platform instead of cross-posting the same thing everywhere

Make content people stop for:

Shoot and edit short-form video yourself, from events, providers, and families

Jump on trends fast and turn everyday moments into scroll-stopping content

Grow and engage the audience:

Grow followers, reach, and engagement, and actually talk to people in the comments and DMs

Build a steady pipeline of provider and family stories and user-generated content

Tell real stories:

Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust

Measure and improve:

Track what works, double down on it, and report on growth and the inbound social drives

🌟 WHAT SUCCESS LOOKS LIKE
In 90 days: A consistent posting cadence is live across channels, you have a system for capturing moments from events and providers, and a few pieces have clearly outperformed the baseline.

In a year: A meaningfully bigger and more engaged audience, a recognizable Alpaca content style, and social that reliably drives real inbound from families and providers.

🧠 WHO YOU ARE
You are a self-starter who owns both the calendar and the camera.

You have taste. You know what good looks like, and you know what feels cringe.

You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends.

You are full of bold ideas and pragmatic enough to ship something every day.

You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice).

You are a strong writer with a voice.

You care about families navigating autism care, and you can tell their stories with warmth and respect.