Account Executive, Fashion Public Relations

Description
Account Executive, Fashion

BPCM is looking for an Account Executive for our Fashion PR Team with a proven track record of planning and implementing marketing strategies developed with clients to support the promotion of their product or brand to a desired target audience. Ideal candidates will have a 3- 5 years of previous experience working with luxury Fashion, Consumer/Lifestyle and/or Retail brands at a public relations agency. The candidate for this role must possess strong media contacts across fashion, lifestyle, trade and business publications as well as excellent stylist and talent contacts and , familiarity with fashion influencers/blogger. The candidate must have s, strong editor and media relations, strong written communication and client interaction skills, in-depth knowledge of the fashion industry and trends, and should be well organized and great at multitasking.

This role is based in our Brooklyn, NY office on a hybrid basis. This role is required to be in office 3 days per week.

The Account Executive Responsibilities will be (but are not limited to):

Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
Securing strategic press coverage (features as well as product placements) in national and key regional TV and online publications.
Maintaining strong relationships with fashion directors, key fashion editors and relevant fashion stylists and bloggers.
Plan, develop and advise clients on integrated and measurable PR initiativesstrategies.
Ensure that key milestones and projects are on track and on budget
Secure product placement and dressing for celebrity press appearances, upcoming movies, festivals, red carpet events and more
Generating creative ideas and solutions to everyday problems and challenges
Pro-actively pitch and secure maximum editorial opportunities. Maintain press interest in existing products, create ‘buzz’ around new launches and generate media stories in support of VIP placements
Pro-active press interaction; nurture and develop strategic relationships with editors across all channels via regular communication
Maintaining strong relationships with key fashion influencers, fashion stylists, bloggers, VIPs, managers, publicists and agents
Ensuring that client and stylist’s requests are fulfilled, delivered on time and are value-producing
Manage all aspects of specialty events from guest list creation, client management, budget, VIP outreach and press coverage
Writing press releases, assisting budget management, managing events, including supporting guest creation, RSVPs, media alerts.
Working with the Senior Account Executive and Account Supervisor to manage all client timelines and budgets.
Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
Ensure that key milestones and projects are on track, within prescribed timelines and on budget
Display exceptional verbal and written communication skills
Brainstorming creative partnership and activation ideas for clients.
Work with the Assistant Account Executive on the creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents.

Requirements
Required Experience and Skills

B.A. and 3-5 years PR agency experience working on publicity campaigns with top Fashion, Consumer/Lifestyle brands, preferred experience in womenswear, menswear and accessories.
MUST HAVE AGENCY EXPERIENCE IN LUXURY BRAND PR!
Superior press release and pitch writing, communication and presentation skills
Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
Ability to align press initiatives with business goals of brands/clients
Expert at maintaining ongoing relationships within media and entertainment industry
Advanced presentation skills - ability to manage and gain confidence of client
Proficient in MS Word, Excel and Outlook with familiarity with Fashion GPS is preferred