Freelance Social Media + Content

The ideal candidate will serve as both the creative force behind the content and the on-camera personality, bringing Fine'ry Mens fragrances and grooming products to life across Instagram, TikTok, and other social media platforms as relevant.

The Social Media + Content Freelancer will report to the Manager, Integrated Marketing.

Responsibilities

Lead the planning and execution of monthly social content, partnering with the in-house creative studio to concept, brief, and produce 20–25 Instagram feed assets and 10–15 Instagram Stories per month, ensuring content aligns with brand priorities, social trends, and performance insights.
Serve as the on-camera face for content across social channels.
Create, shoot, and edit high-quality short-form video content optimized for Instagram, TikTok, and other relevant platforms.
Develop content that authentically resonates with male audiences across fragrance, grooming, lifestyle, sports, fashion, and culture.
Collaborate with the Fine'ry Mens team to execute content briefs, campaigns, and creator-led concepts.
Stay ahead of emerging social trends, creator formats, memes, and platform best practices.
Deliver polished, engaging content that drives awareness, engagement, and community growth.

Qualifications

Proven experience creating social-first content for brands, agencies, or personal creator channels.
Strong understanding of male audiences and the evolving men's social media landscape.
Comfortable and confident appearing on camera with a relatable, authentic presence.
Skilled in all aspects of content creation, including filming, editing, and post-production.
Deep understanding of Instagram, TikTok, and emerging social platforms.
Ability to identify and capitalize on cultural moments, trends, and creator behaviors relevant to men's audiences.
Strong storytelling, communication, and creative ideation skills.
Ability to work independently and manage multiple content projects simultaneously.
Experience within men's grooming, fragrance, personal care, fashion, or lifestyle brands is preferred but not required.