Senior Vice President, Commercial Strategy

Overview

Lead and oversee the development of strategic commercial offers and contracts that deliver value through media efficiencies, mitigating risk and sound operations across new and existing clients. We are seeking a driven individual, with a background in Media, Retail Media, Creative, Production, PR or CRM.

Responsibilities

Build innovative and competitive commercial proposals, connecting our strategies and approach to Publicis capabilities, tools & tech, talent, media pricing and incentive offerings.
Oversee commercial proposals for multi-market new business pitches, collating market responses and then streamlining into one compelling, global offer.
Explore and create new, sustainable revenue streams for Publicis in partnership with other disciplines.
Partner with Data, Tech and Tools leaders to develop new commercial models, in particular monetization for platforms and value-based pricing.
Champion proprietary solutions, especially value-based solutions within commercial discussions where appropriate.
Proactively identify new added value ($) across tools, tech and talent.
Provide guidance and benchmarks for staffing & remuneration models that drive profitability.
Identify areas to increase profitability through new products, talent or scope changes.
Partner with Client Leads, CFOs and CEOs on new business pitch opportunities and existing contract renewals.
Partner with other Groupe solution hubs as needed to develop joint Power of One commercial offers.
Oversee and manage a team of varied skillsets and learning styles with objective to grow and develop individual talent on the team
Educate the team around development of commercial strategies, value proposals, and negotiation skills.
Build & oversee best practices, playbooks and automation into commercial workflows for the team.
Create a reporting cadence and deliver reports on risk tracking across Groupe media clients.
Work with legal, be accountable for the development and agreement of MSAs.
Develop relationships with the procurement community, clients and intermediaries.
Organize and recruit talent as needed to deliver against role goals.

General Success Metrics and KPIs:

Revenue conversion on new business pitches
Retention rate on existing business
Improvement in key Client contribution margin
Subjective assessment of contribution to development of commercial proposals, including sustainability over extended period

Qualifications

10+ years of commercial strategy and operations experience within media, retail media, creative, production, PR, CRM, or a related agency environment, with experience leading complex commercial engagements.
Proven experience developing commercial strategies, pricing models, and proposals for large-scale new business pitches, contract renewals, and multi-market or global client opportunities.
Strong financial and operational acumen, including staffing and remuneration models, profitability and contribution margin improvement, revenue modeling, risk management, and identification of new revenue opportunities.
Executive-level client and stakeholder leadership experience, with the ability to partner effectively with Client Leads, CFOs, CEOs, procurement, legal, and cross-functional Data, Technology, and Solutions teams.
Demonstrated people leadership and operational transformation experience, including developing high-performing teams, coaching commercial and negotiation skills, and creating scalable best practices, playbooks, reporting processes, and workflow automation.