Event Sales Manager

Job Purpose
The Event Sales Manager is responsible for driving event revenue through both rapid lead conversion and proactive outbound business development. This role owns the full sales cycle: from prospecting and lead response to booking, execution coordination, and repeat business development.

This is a multi-centric, externally facing role for a sales professional who moves quickly, works intelligently across channels, and actively embeds themselves in the city to build sustainable, long-term clientele. Success in this role requires urgency, creativity, discipline, and the confidence to represent the Puttery brand in market.

Responsibilities
Respond rapidly and professionally to inbound event leads across all channels, maintaining high conversion standards and response-time expectations
Qualify leads efficiently and guide clients through event options, packages, pricing, and timelines
Manage the full booking lifecycle, including proposals, contracts, deposits, and confirmations
Maintain accurate, real-time data in CRM and sales tracking systems
Forecast event revenue and manage a disciplined sales pipeline
Actively generate new business through outbound prospecting, networking, and relationship-building
Represent Puttery in the local market through site tours, industry events, community partnerships, and brand activations
Build relationships with corporate planners, social event organizers, hospitality partners, and local organizations
Identify creative, non-traditional methods to get in front of potential clients and decision-makers
Convert one-time events into repeat and recurring clientele
Serve as a visible brand ambassador for Puttery in the city
Advocate confidently for the brand, experience, and value proposition in external conversations
Collaborate with marketing and operations to align promotions, event execution, and guest experience
Stay informed on local market trends, competitors, and event demand
Partner closely with operations, culinary, beverage, and floor leadership to ensure seamless event execution
Communicate event details clearly to internal teams to deliver on client expectations
Participate in post-event follow-up to drive retention, referrals, and future bookings
Qualifications
3+ years of experience in event sales, hospitality sales, nightlife, or experiential venues
Proven ability to manage high lead volume while maintaining quality and urgency
Demonstrated success in outbound sales or proactive lead generation
Strong communication, negotiation, and relationship-building skills
Comfortable representing the brand externally and operating independently in the market
Organized, detail-oriented, and confident working across CRM and sales systems
Flexible mindset with the ability to adapt sales techniques to different client types and environments
Working Conditions

Full-time role with a mix of on-site, office, and off-site market engagement
Evening and weekend availability may be required based on event schedules and client needs
High-energy, guest-facing environment with performance-based expectations
Regular movement throughout the venue and participation in city-based outreach