Brand Activations Manager

Key responsibilities

Strategy & execution

Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy

Ensure strong local adaptation to drive relevance, awareness, and growth

Sports marketing & partnerships

Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ

Act as one of the point of contact for US-based athletes and ambassadors

Drive partnerships and visibility within the US sports ecosystem

Activations, PR & brand presence

Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints

Work closely with the external PR agency to drive US-specific PR initiatives

Identify opportunities to increase presence within key cultural moments and communities

Influencer marketing & PR seeding: Lead the local influencer program in collaboration with the influencer platform. Note: This role requires hands-on execution, including packing and shipping seeding products.

Meetings with press, ambassadors, and talent in the showroom, including fittings.

Commercial & cross-functional collaboration

Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and Resorts

Collaborate cross-functionally with HQ teams to ensure consistency and impact

Content & production support

Support the Content Team in the execution of athlete-related photo shoots and content production in the US

Team leadership

Lead and develop the role Brand Activations Lead, US

Build a high-performance, hands-on team culture with strong ownership and execution focus

Qalifications

5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand

Strong understanding of the US market, with an established network in sports and media

Golf knowledge and network is highly preferred

Proven ability to lead local activations, partnerships, and PR initiatives

Personal qualities

Flexible and adaptable – thrives in a fast-paced, evolving environment

Both strategic and hands-on – able to move from planning to execution seamlessly

Strong relationship builder with stakeholders, athletes, and partners

Action-oriented – makes things happen with a high level of ownership

Comfortable operating across high-level strategy and day-to-day execution