Director, Strategic Finance

The role:

We are looking for a highly motivated and experienced Finance Business Partner to join our growing Strategic Finance team. Strategic Finance shapes SoFi’s capital allocation strategy by assessing investment opportunities, framing key trade-offs, and prioritizing resources against the company’s most important growth objectives. As a key business partner, you will provide financial leadership and strategic insights to two of SoFi's most critical and rapidly growing business lines: SoFi Checking & Savings and SoFi Credit Card. SoFi is an AI-forward organization, and you will be expected to responsibly use our suite of AI tools to build and enhance financial models, accelerate analysis, automate workflows, and improve decision-making.

What you’ll do:

Own the financial strategy, multi-year plan, annual operating plan, and rolling forecasts for SoFi’s rapidly growing Checking & Savings and Credit Card businesses
Serve as a strategic thought partner to Business Unit leaders, translating financial and operational data into insights and recommendations that shape growth strategy and business performance
Build and analyze customer and product-level unit economics including LTV, CAC, payback periods, and risk-adjusted returns across cohorts, acquisition channels, products, and member segments
Drive disciplined capital allocation through business cases, trade-off analyses, and post-investment performance measurement
Partner with Product, Marketing, Risk, Operations, Treasury, Accounting, and Data teams to evaluate new products, pricing and rewards strategies, marketing programs, partnerships, and operating initiatives
Lead scenario planning and sensitivity analyses to assess the impact of changes in interest rates, member behavior, credit performance, competitive dynamics, and other key business drivers
Develop business cases for major initiatives and establish post-investment measurement processes to evaluate realized returns, surface learnings, and improve future capital-allocation decisions
Synthesize complex analyses into clear, compelling recommendations and communicate business performance, risks, and opportunities to Executive Leadership
Identify and scale high-impact AI use cases that expand Strategic Finance’s capabilities, capacity, and analytical rigor
Lead, develop, and inspire a high-performing team while fostering strong cross-functional collaboration, accountability, inclusion, and mentorship within and outside of Finance

What you’ll need:

12+ years of experience in Strategic Finance, Corporate Finance, FP&A, investment banking, or a related field, ideally within fintech or consumer financial services
Deep expertise in consumer financial-services economics, with a strong command of Credit Card unit economics and P&L dynamics
Demonstrated expertise analyzing unit economics, including LTV/CAC, payback periods, and risk-adjusted returns, across cohorts, channels, products, and segments
Expert financial modeling and scenario-analysis skills, including the ability to build driver-based models from scratch and analyze large data sets
Fluency with AI tools and demonstrated ability to apply them to financial modeling, analysis, workflow automation, and decision support
Ability to synthesize complex information into clear recommendations and influence senior decision-makers
Creative and strategic problem-solving skills, with the ability to bring structure to ambiguous business questions
Track record of building strong cross-functional relationships and driving decisions across Product, Marketing, Risk, Operations, and other functions
Advanced spreadsheet and presentation skills; experience with Google Sheets and Slides is a plus
Bachelor’s degree in Finance, Economics, Accounting, or a related field, or equivalent practical experience
Previous people management experience is a plus

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.