E-Commerce Manager

RESPONSIBILITIES

As our E-Retail Manager for Sephora, you are responsible for digital sales, media activations and performance across the Sephora ecosystem.

This role is responsible for owning online sales performance and retail media execution, leading Sephora‑specific digital go‑to‑market strategy, and activating key growth levers across traffic, conversion, media, app, sampling, and content. The Manager will deliver clear performance insights, manage reporting and trackers, and develop leadership‑ready presentations that highlight business shifts, risks, and opportunities on Sephora.com.

This role requires strong analytical, organizational, communication, and presentation skills, as well as deep knowledge of Sephora’s business model and ways to win within the Sephora ecosystem.

Your main focus:

Own online sales performance tracking for Sephora.com
Analyze Sephora portal reporting and digital KPIs (traffic, conversion, AOV, etc.) to drive data‑driven recommendations and business decisions
Deliver weekly sales and performance analysis, identifying trends, performance shifts, risks, and growth opportunities
Manage detailed side‑by‑side analyses to understand changes in performance and clearly document Sephora‑led and brand‑led initiatives
Lead Sephora‑specific digital go‑to‑market strategy, aligning launches, programs, and priorities to Sephora moments and tentpole events
Partner cross‑functionally with Influencer & Advocacy and National Media teams to identify and activate traffic‑driving levers
Partner with Sephora and external partners to activate and optimize Sephora Media Network campaigns in support of sales and traffic goals
Own planning and execution of sampling initiatives in partnership with Omni Sales and Brand teams
Manage retail media trackers and partner with Finance on budgets and pacing
Partner with E‑Merchandising and Creative teams to deliver best‑in‑class Sephora assets, PDP optimization, and onsite execution aligned to Sephora standards
Ensure content and merchandising align with Sephora best practices, calendar priorities, and evolving platform expectations
Capture and organize site screenshots, exposures, and execution details for leadership decks, recaps, and competitive tracking
Collaborate closely with Sales, Trade Marketing, Brand Teams, and Sephora partners to align priorities, timing, and execution
Support forecasts, business reviews, go‑to‑market planning, and ad hoc analysis
Develop clear, accurate, leadership‑ready PowerPoint presentations and decks
Present confidently in team and cross‑functional forums, clearly articulating insights, implications, and recommendations

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

3–5 years of experience working with Sephora
eCommerce, e‑retail, or digital sales
Strong knowledge of Sephora’s business, digital ecosystem, media offerings, and ways to win on Sephora.com
Experience analyzing retailer reporting and translating insights into actionable, performance‑driving recommendations
Strong analytical skills with comfort assessing sales and traffic trends, shifts, risks, and opportunities
Advanced PowerPoint and Excel skills, with experience building polished, leadership‑ready presentations
Highly organized and detail‑oriented, with the ability to manage multiple trackers, reports, and initiatives simultaneously
Strong communication skills and comfort presenting to internal and cross‑functional partners
Collaborative, proactive team player with strong cross‑functional partnership skills
Bachelor’s degree

Desirable:

Prior experience working directly within the Sephora portal or Sephora reporting tools
Exposure to Sephora Media Network, app strategies, sampling, or digital promotional program
Understanding of traffic drivers, conversion levers, and media performance within the Sephora ecosystem