Digital and Social Media Specialist

Summary

The Digital & Social Media Specialist supports the Communications department in executing the organization’s visual storytelling, digital content, and social media strategy. This role is evenly split between social media strategy and execution and media production in support of the organization’s ongoing communications workload, projects, and campaigns.

The Specialist is responsible for creating and capturing high-quality digital and print assets, including photography and video, that bring programs, worship, events, and the building experience to life across platforms.

Working across departments, the Specialist ensures that all materials produced — including graphics, video, social content, and signage — are cohesive, visually compelling, and aligned with Emanu-El’s tone and brand voice. The role plays a key part in maintaining a consistent and engaging presence across digital, print, and in-building communications, while leading and growing the organization’s social media channels and digital reach.

Key Responsibilities

Visual Content & Digital Media Production

Co-create signage and interactive materials, both print and digital, for use throughout the building in support of programs, rentals, meetings, and events
Design and produce digital graphics and multimedia assets, including:
Event hero images
Newsletter banner graphics
Website graphics
Digital wayfinding signage for events and multi-use spaces
Digital signage content for screens throughout the building
Support and execute video production, including:
Editing sermons and worship recordings
Producing High Holy Day materials
Creating invitational and promotional videos for programs and community initiatives

Social Media Strategy & Execution

Lead the rollout and ongoing execution of Emanu-El’s social media strategy, leveraging subject matter expertise in social media marketing (particularly Facebook and Instagram) to drive audience growth, engagement, and visibility across platforms.
Develop and execute a content strategy that balances:
Event promotion
Jewish cultural content (holiday recognition, sermon highlights)
Video content that elevates clergy and the institutional voice, platforming the Senior Rabbi and the clergy team at large as personalities in the American Jewish world.
Support both organic growth and paid campaigns, using platform trends and analytics to inform strategy
Help position Emanu-El’s digital presence as dynamic, relevant, and engaging within the broader community

Print & Publication Support

Assist in the design and production of large-scale print projects, including the Emanu-El Chronicle, in partnership with the broader Communications team
Support layout, formatting, and visual consistency across print materials

Cross-Functional Collaboration

Work closely with the Director of Art & Communications and Communications team to execute organization-wide priorities and campaigns.
Collaborate with program, events, and education teams to translate initiatives into effective visual and digital content
Engage professionally with clergy and other public-facing leaders, supporting content creation that reflects their voice and presence

General Responsibilities:

This is an at-will position. Thus, all employees are required to perform all other duties and tasks as assigned, including substituting for colleagues during absences.
Participate in events and services operated by the organization, including those on religious holidays.
Work cooperatively and professionally with all employees and members.
Adhere to and fully follow all policies and legal requirements relevant to your duties.
Maintain flexibility and adaptability in work assignments to meet organizational needs.

Requirements

Strong proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere, Acrobat), or equivalent tools covering graphic design, video production, and layout
Videography and photography experience using professional equipment
Canva proficiency
Experience in social media management, including content planning, platform trends, and paid campaign execution
Strong visual design sensibility and attention to detail
Excellent interpersonal skills with the ability to work collaboratively across teams and with public-facing leaders
Ability to be highly flexible with receiving and executing multiple media production projects at once, adhering to organization style as directed by and in partnership with the Director of Art and Communications
Ability to manage multiple projects and timelines in a fast-paced environment