Digital Campaign Specialist

Role Overview:
As the Digital Campaign Specialist, you'll own end-to-end campaign execution for First Connect's Agency Marketing Operations team, building every asset from drip automation workflows, forms, and landing pages to email programs across acquisition, remarketing, incentive, and product marketing campaigns. You'll work with Product Marketing, Growth Marketing, and Graphic Designers to bring campaigns from brief through build, launch, and reporting.

Key Responsibilities:

Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
Build and manage remarketing campaigns to re-engage unconverted leads
Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.
Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients.
Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
Monitor campaign performance daily/weekly and prepare regular reporting.
Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Qualifications:

Bachelor's degree in marketing, business, or related fields.
3+ years of experience building and managing campaigns assets (forms, landing pages, emails)
Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum
Proficient in HTML/CSS for email and landing page builds
Experience building landing pages in HubSpot Content Hub or similar CMS
Experience running A/B testing programs with documented results
Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
Excellent written communication skills for briefing creative and reporting on results

Preferred Qualifications:

Experience marketing to insurance agents, financial services professionals, or another regulated industry
Experience building landing pages in HubSpot Content Hub or similar CMS
Background in B2B, SaaS, or marketplace/platform businesses
Experience in high-volume lead acquisition environments
Exposure to incentive or loyalty program marketing
HubSpot Marketing Hub certification