DTC E-commerce Copywriter (US Market Experience)

What You Will Write
Depending on where each brand is in its build, some of this you write from scratch. Some of it you inherit and sharpen. Either way, the standard is the same.

PRIMARY:

Email flows — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and more
Email campaigns — promotional sends, launches, seasonal, upsell, and re-engagement
SMS copy
Subject lines, preheaders, and CTAs across all of the above

SECONDARY [Only if needed to fill workload gap]:

Landing page and pre-lander copy
Help write or finetune/proofread/localize the following as needed;
Product page copy — descriptions, results framing, ingredient and usage education etc.,
Website and brand copy — homepage, brand narrative, and supporting pages as needed
SEO content — category pages, blog posts, and on-site copy optimised for organic traffic

Requirements
2+ years of DTC or e-commerce copywriting experience — portfolio must include email flows, landing pages, and product copy
Klaviyo experience — flows and campaigns
Strong direct-response instincts — subject lines that get opened, CTAs that convert, copy that earns its word count
Ability to write across multiple brands with different voices, avatars, and categories without them blending
Category fit — experience in fragrance, personal care, beauty, or health and wellness is a strong advantage. You need to understand how to write for desire, aspiration, and results without over-claiming
Strong copywriting skills and AI workflow — we expect AI as part of your process but the final copies must be specific, human-edited, and client-ready -not generic
Near-native US English — our MAIN audience is American
Fast turnaround and clean output — proofread before you submit

Strong Advantages
Proven track record and good performance of written emails for subscription DTC brand/s
SEO copywriting — keyword research, on-page optimisation, meta copy
SMS platform experience — Klaviyo SMS, Postscript, or Attentive
Experience writing across multiple brands or clients simultaneously