Assistant Director of Content, Storytelling & Community

Key Responsibilities

Marketing Strategy & Brand Development

Develop and execute comprehensive marketing and communications strategies that support exhibitions, public programs, fundraising initiatives, membership growth, and institutional visibility.
Help strengthen and maintain a consistent institutional brand identity across all communications platforms and audience touchpoints.
Collaborate across departments to ensure messaging aligns with the museum’s mission, strategic priorities, and community engagement goals.

Social Media & Digital Engagement

Lead the museum’s social media strategy across platforms including Instagram, Facebook, LinkedIn, X, YouTube, and emerging digital channels.
Create, schedule, manage, and analyze engaging digital content that expands audience reach, encourages participation, and drives attendance and engagement.
Monitor social media trends, audience insights, and performance metrics to continuously refine digital strategies and storytelling approaches.

Public Relations & Media Communications

Manage media relations, press outreach, press releases, and institutional communications.
Support reputation management efforts and cultivate relationships with journalists, influencers, community organizations, and media partners.
Assist with public-facing messaging related to exhibitions, events, announcements, partnerships, and institutional initiatives.

Marketing Execution & Content Development

Oversee digital marketing initiatives including email campaigns, paid advertising, website updates, and promotional content creation.
Collaborate with designers, photographers, videographers, and external creative partners to produce compelling visual and written materials.
Help ensure website and digital content remain current, engaging, and aligned with organizational priorities.

Audience Development & Community Engagement

Partner with development, curatorial, education, and membership teams to increase, diversify, and engage museum audiences.
Support initiatives that strengthen community relationships and expand participation across generations and cultural backgrounds.
Contribute to audience research, engagement analytics, and strategic planning efforts that inform institutional growth.

Qualifications

Experience

Three to 5 years of demonstrated experience in marketing, communications, public relations, social media management, or digital engagement, preferably within a museum, cultural institution, nonprofit, or arts organization.
Bachelor’s degree preferred in Communications, Marketing, Journalism, Public Relations, Museum Studies, or a related field.
Skills

Exceptional storytelling, writing, editing, and verbal communication abilities.
Strong knowledge of social media strategy, digital marketing analytics, audience engagement, and content development.
Experience working with CMS platforms, CRM systems such as Salesforce, email marketing platforms, and graphic design or content creation tools.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
Leadership & Collaboration

Experience managing projects, vendors, consultants, or creative collaborators preferred.
Collaborative and adaptable work style with the ability to thrive in a dynamic and evolving organizational environment.
Passion & Mission Alignment

Strong interest in Jewish history, culture, art, and the evolving role of museums within civic and cultural life.
Commitment to storytelling that promotes dialogue, accessibility, and community engagement.