Social Media Specialist-Contract

Responsibilities

Create social media content for review and approval across active channels (LinkedIn, X, Bluesky, and Instagram)
Maintain the social media content calendar
Schedule and publish content using Sprout Social
Repurpose existing content including blog posts, event promotions, webinars, research, and thought leadership into platform-appropriate social posts
Use AI tools to scale content production while maintaining brand voice and quality standards
Develop, refine, and maintain prompt libraries and AI workflows for repeatable social content generation
Monitor social media channels for engagement, comments, and relevant conversations
Ensure all content aligns with brand voice, messaging, and platform best practices
Coordinate with internal stakeholders to gather content inputs and supporting assets
Stay informed on platform updates, emerging social media trends, and evolving AI capabilities relevant to content creation

Requirements

2–5 years of professional social media management experience
Experience managing social media accounts for B2B organizations
Experience maintaining and executing social media content calendars
Experience using social media management platforms such as Sprout Social, Hootsuite, or similar tools
Demonstrated experience using AI tools (such as Claude, ChatGPT, or similar) to generate, adapt, and scale social media content
Strong prompt engineering skills, including the ability to develop brand-consistent prompts and iterate based on output quality
Ability to critically evaluate and edit AI-generated content for accuracy, tone, and brand alignment
Strong writing, editing, and communication skills. You know good copy and can tell when AI gets it wrong
Ability to translate complex or technical topics into engaging, accessible social media content
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines independently

Nice to Haves

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field, or equivalent professional experience
Experience supporting cybersecurity, technology, or technical audiences
Experience building structured AI-assisted content workflows or content production systems (not just using AI ad hoc)
Experience promoting thought leadership content and industry events
Familiarity with employee advocacy and executive social media programs
Understanding of social media analytics and performance measurement