Marketing Content Specialist-Contract

Responsibilities

Write and iterate on email copy across nurture sequences, promotional campaigns, product announcements, and event-driven sends
Write ad copy for paid social, display, and search campaigns across the buyer journey
Build and refine AI agents and prompt-based workflows for email and ad copy generation that produce brand-consistent, audience-appropriate output at scale
Document SpecterOps brand voice, messaging frameworks, and copywriting standards in formats usable for AI system training and prompting
Review, edit, and quality-control AI-generated copy against brand, tone, and accuracy standards
Collaborate with Demand Generation, Product Marketing, and Design to align copy with campaign objectives and creative direction
Monitor copy performance data and feed insights back into both human and AI-generated content iterations
Transition an increasing portion of email and ad production to AI-assisted workflows over time, shifting personal focus toward long-form content including reports, whitepapers, and web pages

Requirements

3–5 years of B2B copywriting experience, with a strong portfolio of email and ad copy
Demonstrated experience using AI tools (such as Claude, ChatGPT, or similar) to produce marketing content not experimentally, but as a core part of your workflow
Strong prompt engineering skills, including experience building repeatable prompts and workflows that produce consistent, high-quality output
Experience building or operating AI-assisted content systems, automation workflows, or content production pipelines
Strong editing instincts, you can tell when AI copy is off-brand, inaccurate, or flat, and you know how to fix it
Familiarity with email marketing platforms such as HubSpot or Marketo
Ability to work across content formats and adapt to multiple audiences and funnel stages
Comfortable working independently in a remote, async-first environment

Nice to Haves

Experience writing for cybersecurity, identity security, or technical B2B audiences
Experience producing long-form content such as whitepapers, research reports, or solution briefs
Familiarity with paid media platforms (LinkedIn Ads, Google Ads) and how copy requirements differ by channel
Experience with prompt libraries, AI content governance, or LLM fine-tuning workflows