Communications Manager

REQUIREMENTS

Content Strategy & Planning

Own and maintain Moving Traditions’ multichannel communications calendar in Wrike, coordinating email, web, social media, and print
Develop communications strategy to grow audience reach and engagement across channels
Coordinate and promote organizational events (educator trainings, parent webinars, conferences, special events) across email, social, and event calendars

Email Marketing

Plan, create, and execute email campaigns in Pardot
Hold weekly meetings to plan email content, scheduling, and timelines
Produce email newsletters (Partners and Parents/Friends) and support the weekly jGirls+ newsletter
Support execution of fundraising appeals

Social Media & Paid Advertising

Manage Moving Traditions’ and jGirls+ Magazine’s social media platforms (Facebook, Instagram, LinkedIn) and the social editorial calendar
Develop and execute social media strategy to grow reach and engagement
Create and schedule posts, monitor engagement, and respond to the online community
Develop and optimize paid social media campaigns for events and initiatives
Use brand templates to create basic graphics and campaign assets for social and digital use

Website Management

Maintain and update the Moving Traditions WordPress site to keep content fresh and accurate
Create online registration forms and integrate them into the website and database as needed

Database & Contacts Management

Maintain Salesforce contacts for segmented outreach and engagement tracking
Manage Formstack integrations, list management, and data entry, ensuring data integrity
Provide Salesforce support and administration

Reporting & Analytics

Evaluate and report on email, web, and social media performance
Advise on best practices and strategies to increase engagement

Cross-Team Collaboration & Internal Communications

Run the Comms Forum and support internal communications via Teams and other channels
Collaborate with marketing colleagues, program staff, and leadership to fulfill communications requests and align on campaigns

QUALIFICATIONS, KNOWLEDGE & SKILL REQUIRED

At least 3–5 years of related experience in marketing, communications, or digital media
Strong writing and editing skills, including the ability to translate Moving Traditions’ mission and voice for different audiences and channels
Hands-on experience with email marketing or marketing automation platforms (Pardot strongly preferred; comparable tools such as Constant Contact, Mailchimp, or HubSpot)
Proficiency managing social media platforms (Facebook, Instagram, LinkedIn) and familiarity with scheduling and paid advertising tools
Experience maintaining websites in WordPress, including content updates and form integration
Working knowledge of a CRM (Salesforce strongly preferred) for list management, segmentation, and reporting, plus form tools such as Formstack
Comfort with project management tools (Wrike or comparable) and the ability to manage multiple deadlines across channels
Basic graphic design skills using brand templates (e.g., Canva, Adobe Creative Suite)
Strong analytical skills to interpret email, web, and social metrics and translate insights into action
A high level of computer literacy, including Microsoft Office
Excellent organizational skills and strong attention to detail
Knowledge of nonprofit communications, with interest in one or more of the following strongly preferred: Jewish community, feminism/gender, teen wellbeing/social-emotional learning