AI Optimisation Manager

Role Overview

We’re looking for an AIO Manager to help evolve our search strategy for the AI-driven discovery era. This role will report to our Head of Optimization to help optimise content for AI-powered interfaces such as ChatGPT, Gemini, Perplexity, and other generative engines.

You’ll play a key role in ensuring our content is discoverable, interpretable, and cited across both search and AI ecosystems. You’ll create long-term strategies that leverage AI deliberately to drive organic subscriber acquisition growth.

Key Responsibilities

AI Search and Content Optimizations:

Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments
Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability
Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses
Monitoring and Evaluation:

Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
Translate emerging AI search trends into actionable growth opportunities
Run AIO audits and provide actionable recommendations
Monitor performance metrics and provide regular reporting on AI referral channels
Conduct in-depth keyword and AI prompts research and competitive audits
Cross-functional Collaboration:

Partner closely with editorial, product, engineering, and marketing teams to align AI optimization strategies with business goals
Collaborate with data and analytics teams to define measurement frameworks and reporting for LLMs
Leverage AI tools and automation to improve marketing performance across acquisition channels and onsite conversion journeys
Identify opportunities to streamline and automate marketing and reporting workflows, reducing manual effort and increasing speed to execution
Collaborate with email marketing team on content initiatives such as subject line testing and schedule optimizations
Experience And Skills

3 years of experience in SEO, search marketing or other technical disciplines
Experience in AIO, AI research and LLMs
Up to date in current and emerging AI trends
Experience with analytics tools and SEO softwares
Strong analytical skills and data driven decision making
Excellent communication skills and cross-team collaboration
Deep understanding of on-page, off-page and technical SEO best practices