Manager, Digital Content & Social Media

Responsibilities
The Manager will be expected to:

Develop current platforms and create new online opportunities for FCW to bring to market
Develop, manage, and execute customized digital campaigns for clients in collaboration with social, video,and editorial
Provide analysis and guidance through SEO expertise, Google analytics and other metrics for all digital platforms and products as detailed above while continually staying up to date on the latest developments in analytics. Prepare weekly and monthly analytics reports including performance analysis and perspective
Attend editorial meetings to provide updates on digital efforts, share ideas on where FCW can be more creative and where improvements can be made
Create online and print stories related to technology

In addition to the above, the Manager will be responsible for:

FCW1.com:

Maintain FCW’s website including but not limited to posting all features and news stories (as well as other departments); building, monitoring, and updating pages as needed; managing homepage, menus, ad displays; and, troubleshooting with proactive attention to website experience.
Write SEO-friendly copy for web pages, YouTube posts and other digital platforms as needed — including descriptions, headlines, captions, etc.
Post videos to website, emails and on Youtube.

FCW Digital Assets:

Schedule and prepare FCWDaily and FCWWeekly newsletters based on website and social postings.

FCW Social Platforms:

Post on, manage and monitor all social platforms including but not limited to Linkedin, Instagram and Facebook. Use metrics to shape content and social media posts and create monetized programs for advertising clients.

FCWLive Studio:

Video development, production, editing and posting
Scheduling of production and deployment
Execute both onsite and offsite production

Qualifications
To be successful in this role, candidates are expected to meet the following requirements:

Bachelor’s degree required
3 to 5 years’ experience
Strong understanding of SEO principles keywords, alt text, etc.
Proficient in website CMS: building and maintaining web pages, scheduling content, and video deployment
Basic understanding of HTML and website coding is desired
Proficient in large volume email platforms for building and sending newsletters
Experience in developing best practices and leading teams in implementing them
Additional Software skills: Adobe Creative Cloud, Microsoft Office, MacOS
Proficient in video production – filming and editing required