Commercial Lead, Analytics Product Sales

Job Responsibilities

Deliver Commercial Success

Own and consistently exceed an individual annual revenue quota for the Digital Publisher vertical

Drive full-cycle business development—from prospecting to opportunity advancement to final contract negotiation and closing

Have executive-level presence to hold your own with C-level clients both to represent existing Nielsen products and solution creatively and articulately on the fly, translating complex concepts into clear, revenue-driving client solutions

Drive all forms of new business, including upsells, net new logos, and win-backs

Strategically prospect and close new business by identifying client pain points and mapping them to Nielsen’s advanced analytical capabilities

Create, grow, and manage a robust sales pipeline within Salesforce software, with accurate revenue forecasting and delivery

Lead Analytics Product Sales for Digital vertical

Responsible for overall success, including commercial and strategic, for Nielsen’s US Analytics business among Digital clients, including the largest and most sophisticated tech companies in the world

Develop and execute go-to-market strategy

Collaborate with other Nielsen teams, including Account Management, Client Insights, Marketing, and Product Leadership to identify and execute new business opportunities

Serve as Subject Matter Expert for all Nielsen Analytics solutions

Qualifications
Salesperson Extraordinaire: 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, SaaS, ad tech, measurement & research, or a related domain. Ad sales, media planning/buying, and prior agency or digital ad-seller experience a plus

Analytical Mindset: Must be able to think and act creatively, analytically, and productively so as to create wholly new analytical solutions, sometimes in real time in high-stakes client meetings. Your brain will be the engine of Nielsen Analytics new product development and enhancement

Bachelor’s Degree required. MBA or other Master’s Degree a plus

Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.

Negotiation Skills: Experience negotiating and closing six-figure+ deals, including navigating client stakeholder, procurement, and legal processes

Ecosystem Expertise: Deep understanding of the digital media & advertising landscape, including cross-channel advertising, social media, creators, programmatic, and “in the weeds” ad tech and identity (HEMs, cookie-deprecation, first-party data matches)

Sales Mechanics: Proven ability to develop long-term client relationships and manage long-cycle, consultative sales engagements, rather than transactional sales of well-defined products. This person is not “pitching widgets”, they’re building and commercializing complex, next-gen solutions for the most important media companies in the world