Creative Copywriter

Responsibilities
– Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives – and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok’s ad products and services
– Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
– A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
– Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
– Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
– Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
– Edit and proofread copy as needed, giving direction to third party partners or other internal writers
– Use SEO principles to maximize copy’s reach
– Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
– Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges
– Conduct post-project evaluations and analyze feedback to continuously improve our messaging

Qualifications

Minimum Qualifications
– Minimum 4+ years of proven experience as a creative copywriter, with direct experience working for an ad platform company or writing for a business-focused agency or brand.
– A strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone is required.
– Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and cross-functional partners.
– Great organizational skills and the ability to prioritize tasks effectively.
– Detail-oriented with a collaborative spirit.
– Knowledge of online content strategy and creation.

Preferred Qualifications
– Agency and Marketing experience preferred,