Director of Sales, Central

What You’ll Do
Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of.
Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts.
Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals.
Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension.
Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region.
Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality).
Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce.
Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals.
Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.

What We’re Looking For
12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role.
Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers.
Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations.
Programmatic proficiency. You’re comfortable selling PMPs and curated audiences and know how to work a trading desk relationship.
Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don’t need to be the expert, but you need to be able to lead the conversation.
Client and agency direct selling experience, including existing relationships at holding companies (IPG, Omnicom, Publicis, WPP, Dentsu) and independent agencies in the Central market.
A track record of hitting quota and building teams that hit quota.
Excellent communication and presentation skills.
Proficiency in Salesforce for pipeline management, forecasting, and reporting.
Bachelor’s degree or equivalent.