Associate Director, Product Marketing

About the Role:
Grade Level (for internal use):

12
As an integral member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI’s multi-asset offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape.

As part of the broader commercial organization, Marketing is responsible for connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P DJI as a leader in the insurance and structured product space, leveraging essential data, research, and insights.

The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share.

Responsibilities:

As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:

Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights.

Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically insurance.

Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on S&P DJI indices.

Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.

Account-Based Marketing: Engage with key partners and clients in globally to promote awareness and adoption of S&P DJI’s multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage.

Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.