Director of Product (Electronics)

You’d be a fit if: 6+ years in consumer hardware product, with 2+ years managing PMs or program leads. This role is title-flexible. Strong candidates may come from Product Management, Hardware Product Leadership, or senior engineering with program ownership.
Shipped multiple consumer audio products at scale
Deep experience working with OEM and JDM partners overseas. Comfortable managing many products in parallel, not just one deep program
Track record of moving customer-perceived quality (Amazon ratings, return rates, NPS, review sentiment), not just internal QA metrics
Have launched, scaled, or killed products based on early signal. Ruthless about applying kill criteria when the data says stop
Engineering degree preferred (ME, CS, Acoustics, EE) but not required. Fluency matters more than the credential
Comfortable making tradeoff calls with incomplete data and defending the call later
You get sh*t done when things are messy, ambiguous, or broken
Clear, opinionated written communication. Your briefs, PRDs, and vendor emails leave no ambiguity

Key Responsibilities:
Run the Product Engine: Own the cadence of 10+ test launches per year. Set the gates, the kill criteria, and the capital envelope per bet. Most bets should die. The few that prove demand and unit economics get scaled.
Scale Proven Winners: Identify which products have earned investment. Drive toward 4.3+ star ratings through targeted R&D, component upgrades, firmware quality, and fit improvements
Product Briefs & Requirements: Set the bar on upfront thinking. Every product starts with a tight brief: customer pain, target buyer, must-win features, anti-features, cost target, quality bar, kill criteria.
Component & Architecture Decisions: Lead component selection across drivers, chipsets, batteries, mics, and materials
Player-Coach: Personally lead core categories as the senior PM. Own the spec, the schedule, and the tradeoffs on our most strategic category.
Launch Readiness & Post-Launch Health: Own the gate criteria for EVT, DVT, PVT, and MP. Own the first-90-day product health dashboard on every launch.
People Leadership: Manage, coach, and grow the PM team and design contractor. Set the standard for what good PM work looks like at Raycon.
Cross-Functional Leadership: Bring clarity across Engineering, ID, Ops, Marketing, and CX

What Success Looks Like
10+ new product bets launched per year, with clean kill or scale decisions on each
Every proven winner in the lineup at a 4.3+ Amazon rating within 12 months
Average launch cost per bet inside the capital envelope (sub $25K all-in per test)
PM team retained, developed, and producing visibly better specs and decisions quarter over quarter