Product Marketing Manager (8 month Term)

What you will do
Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.

Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.

Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.

Product Launch Ownership: Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.

Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.

Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.

Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

What you bring
4-7 years in B2B product or portfolio marketing role, SaaS ideal

Proven ability to manage a product launch cycle

Confidence and experience driving and executing cross-functional projects

Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor

Highly developed interpersonal and written/spoken communication skills

Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence

An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)

Demonstrated writing, editing, and content creation skills

PMA or Pragmatic Marketing certification is an asset

Previous experience working with CSR, social impact, or nonprofits is an asset