Senior Sales Executive

Education and Experience

• High school diploma or GED; 2 years’ experience in the sales and marketing, guest services, front desk, or related professional area. 6 years’ experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years’ experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Understanding Markets & Maximizing Revenue

• Understands the overall market – competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.

• Targets group accounts, markets or segments with heavy emphasis on proactive solicitation and account saturation.

• Strives to achieve personal and property revenue goals.

• Closes the best opportunities for each property based on market conditions and individual property needs.

• Identifies and develops new markets.

Developing & Executing Sales Plans

• Develops and implements an effective sales plan.

• Executes designated sales strategies to develop and solicit specific accounts to achieve revenue goals.

• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.

• Achieves solicitation and prospecting goals.

• Maintains and grows business of existing accounts.

• Designs, develops and sells creative catered events.

• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

• Maintains customer, account and opportunity data.

Building Successful Relationships

• Works collaboratively with Strategic Accounts, Convention Bureaus, and other property counterparts to drive revenue, ensure customer satisfaction and increase market share.

• Develops and manages relationships with key stakeholders, both internal and external.

• Uses sales resources and administrative/support staff effectively.

• Builds and strengthens relationships with existing and new customers, industry organizations and brand network to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.

Additional Responsibilities

• Utilizes intranet for resources and information.

• Manages group or interpersonal conflicts effectively.

• Participates in site inspections.

• Creates contracts as required.

• Executes and supports brand’s Customer Service Standards and property’s Brand Standards.

• Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Demonstrates self-confidence, energy and enthusiasm.

• Manages group or interpersonal conflict.

• Informs and/or updates the executives, the peers and the subordinates on relevant information in a timely manner.

• Manages time and possesses organizational skills.

• Presents ideas, expectations and information in a concise, organized manner.

• Uses problem solving methodology for decision making and follow up.

• Makes calls if necessary.