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Creative Director

Location
Detroit, MI
Work type
Full Time
Posted
2026-07-20

Job description

What You’ll Do:

Manifest culture
Concept and craft innovative experiences anchored in sports, pop culture, and fandom that help brands become authentic parts of fan communities.

Develop stories people feel
Create compelling presentations that clearly connect ideas to business goals, blending smart strategy with thoughtful creative thinking, inspiring clients and partners.

Build a brand world
Shape cohesive experience ecosystems across environments, content, talent, merch, social moments, and fan touchpoints—ensuring every element feels intentional and connected.

Collaborate with creators
Partner with internal teams, athletes, artists, leagues, creators, and cultural tastemakers to deliver breakthrough work that resonates with key audiences and drives impact.

Key Accountabilities:

Creative Development

Know the fan: Understand the nuances of sports fans and pop culture audiences—their beliefs, language, rituals, references, expectations, and emotional triggers.
Create ideas that tap what’s now and next: Develop concepts inspired by sports culture, entertainment, creator culture, and emerging fan behaviors.
Build ecosystems, not singular one-offs: Collaborate with strategy and account teams, plus partner organizations, to turn brand objectives into scalable, multi-layered experiences.
Flawless Execution

Passionately steward ideas: Protect and evolve ideas through insights, concepting, production, build, and live execution.
Obsess over craft and impact: Partner with production teams and vendors to ensure experiences are thoughtfully designed, well-made, and unforgettable in the moment. A fit and finish fanatic.
Push boundaries: Champion new formats, technologies, ways of working, and collaborators—constantly reimagining how brands show up in the world.
Collaboration

Work seamlessly across disciplines: Align storytelling, design, and execution by collaborating closely with strategy, production, and account teams.
Keep the idea alive: Maintain creative integrity even as timelines shift, budgets flex, or formats evolve.
Cultivate creative energy: Help foster a culture where ideas flow freely, diverse perspectives are valued, and collaboration feels dynamic, inclusive, and fun.
Requirements:

You Bring

6-8 years of culturally driven brand work
Experience with sports & entertainment partnerships and leveraging related assets
A passion for women’s sports
How You Show Up

You say “yes” more than “no”
You’re thrive in sports-centric environments
You carry the confidence to compel high-level clients to produce their best work
How You Amplify Our Culture

You elevate teams and bring people together
You’re optimistic, generous, and push others to be their best
You’re creative, but also grounded—someone who can dream big and deliver bigger

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