Planner, Strategy

Responsibilities

Responsible for contributing to the development of and executing strategy for the functional area
Develop media strategy and recommendations under supervisor guidance
Present media plans and provide plan maintenance including objectives/strategies and updates
Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
Prepare flowcharts and budgets for media plan development and maintenance
Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in
negotiations
Review and verify media buys to ensure proper execution
Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field
1+ years of experience in media planning/strategy
Agency experience highly preferred
Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Be a resource to others in the resolution of complex problems/issues